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Planning Part 3 – Consider Your Customers
You’ve set your goal and objectives and looked at the world around you. Now we need to zoom in on your customers. Who are they?

Planning Part 2 – Environmental Scanning
In the last article, we talked about setting an end goal and the objectives needed to realize that goal. Before we start creating a plan

Planning Part 1 – Setting Goals and Objectives
Our first series of the year is about planning. After the year that was 2020, that may seem pointless, but it really isn’t. Plans can

A Christmas Wish
We started this year in celebration and we’re ending it in gratitude. The year 2020 was our 25th anniversary. Back in 1995 when he founded

What a Data Breach Could Soon Cost You
Let’s skip to the bottom line, because it’s a shocker: the higher of $25 M or 5% of gross revenue. Yes, folks that is the

Are You Paying Too Much for Advertising?
Advertising has never been more important. Even if your business is top of mind, potential customers may wonder if your services or hours have changed,

5 Signs Your Website Needs Attention
Updating your website on a regular basis is essential if you want it to continue to do its job. Just like your employees need ongoing

Yup, We’re Talking About Christmas
I know, I know. Summer is barely over and I’m jumping past Thanksgiving, Halloween, and Remembrance Day. But here’s the thing: if you are in

Pay Attention to Customer Lingo
We’ve been working on a new website for a client who sells to professionals who know exactly what they want, as well as to laypeople

Kindness Pays
It’s a crazy, scary world out there right now, and it’s hard to think about others when there’s so much raining down on us. We’re

Is Your Website “Pandemic Friendly?”
The COVID-19 pandemic has given online shopping a big boost, and we know that means there’s been a rise in pre-shopping research as well. While

Be Aware
Be aware Data breaches that expose millions of records, like the Equifax theft in 2017, get a lot of attention. Consumers feel betrayed and are

The Story of Us – 2045
We end our celebration of the past 25 years in business with our vision for the future. The year 2020 turned out to be a

The Story of Us – The Last Five Years
Technology innovation has shown no evidence of slowing down in the recent past. The Apple Watch, released in 2015, was just the beginning of wearable

The Story of Us – 2007-2015
In case you’re wondering about our story-telling, we’re celebrating our 25th year in business! To commemorate, we’re recounting the memorable moments in our history, how

The Story of Us – The Interlude
The interlude began in 2006. With our assistance, Ambassador Travel grew from a small local business into a multi-million dollar agency and our largest client.