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Industrial psychology has long been the foundation of advertising. The use of different colours, for example, to elicit feelings of excitement, trust, or luxury. That

Now that our cell phones are actually multi-function devices, setting them aside completely while on vacation may not be feasible. Not only do they serve

In our last article we talked about the power of positive customer reviews. But what do you do when a customer isn’t happy? Unfortunately, now

In days of old, nothing was more coveted than the word-of-mouth referral. People trusted their families, friends, and colleagues to point them to the best

I’ve just been reading about the technology behind what has been termed “deep fake videos.” I have to say, it’s scary. Our job is to

Most marketers will tell you that social media marketing is a “must have” in today’s world. While we don’t disagree, we also know that a

Websites are kind of like eye glasses – you can get away with holding on to what you’ve got for a few years, but after

It does get a little murky sometimes, but generally speaking, an advertisement is something you pay for to be placed on someone else’s property. Off-line

It’s officially spring and thank goodness. We can finally put away the heavy coats and fuzzy blankets and enjoy the outdoors. But before you pull

Search engines like Google offer advertising on their results pages, allowing you to jump to the top spot. There is a fee for this, but

As I was researching the last article on consumer trends for 2019, I sensed another theme that no one stated outright, but seemed to be

While there is lots of technical work that goes into search engine optimization, the content of a website is equally important. The more you know

In the last two articles, we looked at seven seemingly innocuous situations and what was really happening. Now, we’re going to look at how scammers

Oh, those scammers! Just when we think we’re on to them, they come up with an even more sophisticated ruse. In the last article, we

I’m pretty good at spotting a scam, at least I was. But it’s a new day in Scamville, and the residents have upped their game

There are a lot of predictions about what customers want from us over the next 12 months. What’s interesting this year is that there’s not