People go to Google to find answers to their problem. We know this because we use search engines all the time. We might search for something like “Vancouver plumber” or even just “plumber”.
This is important because these types of searches indicate the person is actively looking for a solution.
When you are there to offer the solution in the right place, at the right time that’s when the magic happens. That’s when you have the opportunity to help them in their time of need.
You know what you can become?
A superhero. Superheroes show up at the last minute to save people’s lives and although this is probably not as dramatic or extreme you still are impacting people’s lives and bringing them value.
Overall, you’re increasing their quality of life and that’s what matters. To be honest, that’s how you get paid.