Search Engine Results Pages
These are the pages Google shows after a query is typed into the search bar.
Typically, the search results page is composed of two or more sections. These include a paid or sponsored section, organic results section, and local maps section, and may also include special sections like shopping or image results.
The way you can take advantage of showing up in these sections is by paying attention to the search intention for the particular keyword. Each section can help boost traffic to your website, especially if your site is above the fold or ranking in the top positions.
Google is a search engine
Featured Snippets in the SERPs
Google, as a search engine, has done a great job in creating different sections that appeal to different types of search queries users type in.
This is the main area. It’s a free section that is shown to users because it’s relevant to their search.
The paid Google Ads section and organic section in the SERPs look very similar. The only consistent difference is the paid spots will have the word “Ad” preceding them. This part of the SERPs is where the listing is paid for by an advertiser who’s trying to drive traffic to their website through search engine marketing. In the past, this section was limited to text-based ads but has since expanded to include “local services”, “shopping ads”, “local search ads” and more. You can buy these results by bidding on different keywords. Google looks at both the price you’re willing to pay per click and the “quality score” of your ads.
Google will often feature what it believes to be the best answer to a query. The featured snippet appears at the top of the first results page and displays more content from the source website than other sites on the list. The URL appears below the snippet, making the content stand out. Providing thoughtful, concise content that addresses common questions about your products and services will increase the chance that you’ll be in this coveted spot.
If Google thinks that images will be helpful to the searcher, the results will include a row of pictures and a link to switch to image search results. To be included here, your images need to be optimized for search engines.
Research reports and similar long-form articles written by credentialed authors or published in reputable journals get special consideration in Google results. There isn’t a separate section for these, but they do stand out.
The more you know about the search engine results pages the better you can utilize and optimize your content.
If you stay up to date with Googles’ policies you can make get more traffic to your website. To learn more about our SEO services click here