A Winning Website: Part 1 – Why You Want One

Posted on: March 6, 2023

It’s not officially spring yet, but with hope for warming temperatures, we’re calling this our spring series. So, what’s our definition of a winning website? Here’s our list:

  • It fulfills its purpose, whatever that is determined to be.
  • It showcases your brand and your products and/or services.
  • It persuades your target market to buy from you.
  • It promotes brand loyalty.
  • It brings in new leads or completes the sales process.
  • It provides you with strategic information.


Those are the “whats.” These are the “whys:”

  • It works around the clock, even when you’re at home or on vacation.
  • The return on investment is astronomical.
  • Most, if not all, of routine sales and marketing tasks, are automated, saving you in staffing costs.
  • Your role in keeping the content fresh is minimal.
  • You garner more customers.
  • You make more money.

How can you get a winning website? That’s what this series is all about. We know how to build it, but you know more about your business than anyone. That’s why we need you.