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Many businesses slow down during the summer months, and that makes it a great time to work on things that are important, without the distraction

This is the final article in our series on effective advertising. The five factors for getting results are: visibility, attention/appeal, problem/solution, calls to action, and

So far in this series, we’ve covered visibility, getting attention and appealing to your target audience, and pitching your solution. In this article, we’re going

Your ad has caught the attention of your target audience. Now, what’s your sales pitch? Concisely summarizing the solution you have to offer is the

This series is about five of the key factors in effective advertising. In Part 2, we talked about visibility, or getting your ads in front

We’re exploring the five key factors in effective advertising. First up is visibility. What we’re talking about here is getting the ads in front of

A return on investment is the goal for all advertising campaigns. The higher the return, the more effective the advertising is; but let’s not forget about the

A customer persona is a fictional character that represents your target market. If you have a segmented market, you’ll want to have a persona for

This is the final article in our series on how to market during every phase of the consumer buying cycle. (If you haven’t read the

Consumers go through a series of steps before making a purchase. Understanding how consumers reach the decision to buy is very helpful in planning your

In this series, we’re working through the five steps in the buying process. Understanding how consumers come to a purchasing decision helps to create a

So far in this series, we’ve looked at an overview of the buying cycle and the first step in the process – identifying a need. This time we’re

We use a five-step model of the buying cycle to identify opportunities for marketing. The first step is the consumer identifying a need or desire.

As you strategize about your marketing for 2022, a deeper dive into buying behaviour is helpful. Understanding how you attract customers and how they decide

Yes, new year, we’re very happy to see you. Your predecessor was much like a two-year old, throwing tantrums one after the other. But you!

Well, 2021 sure had its surprises and it may be hard to summon a celebratory mood when so many are facing hardships. While we do