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Website Optimization Part 4: Design
In this edition of our series about website optimization, we’re going to look at how the design of a website impacts conversions, and therefore, your bottom

Website Optimization Part 3: Navigation
In the last article we talked about the path to conversion, and building that path is a key part of website optimization. Generally speaking, navigation

Website Optimization Part 2: First Impressions
Web optimization and search engine optimization (SEO) are not the same thing. One of the main differences is the optimization target. The purpose of SEO is

Website Optimization – Series Introduction
Web optimization has become a confusing term. It seems that it’s often now thought of as just a different way of saying search engine optimization (SEO),

How SEO Works
The goal of search engine optimization is to get potential clients to your website when they need your products or services. It’s a matching process

Top Five Reasons Good Leaders Take Vacations
If you think you’re too busy to take a vacation, consider the benefits you’re missing out on. Of course, if you do most of your

Heat Up Summer Sales in 3 Steps
Summer road trips are back! While people were still a bit hesitant last year, 2023 is going to be the year for traveling, gatherings and family

Marketing in a Tough Economy
The soaring cost of living, on the heels of a traumatic pandemic, has changed consumer culture and behaviour. Thriftiness is trending. Influencers are pushing knock-offs of big

A Winning Website: Part 6 – Keeping it Fresh
We’re wrapping up this series on winning websites with a discussion on updating. A winning website advances your business goals by being purposefully created and strategically

A Winning Website: Part 5 – Revving up the Search Engines
In the last three articles of our series on winning websites, you may have noted that there are a number of factors that you need

A Winning Website: Part 4 – Clarity in Purpose
In this edition of our series on how to get a winning website, we’re going to talk about how the purpose of your site influences the

A Winning Website: Part 3 – Honing Your Brand
Your brand is a focal point in your winning website, but we’re not just talking about your brand identity elements. Your visual identity includes things

A Winning Website: Part 2 – Your Target Market
Welcome back to our spring series. In Part 1 we listed the reasons why you want a winning website, and now we’re getting into the how. First

A Winning Website: Part 1 – Why You Want One
It’s not officially spring yet, but with hope for warming temperatures, we’re calling this our spring series. So, what’s our definition of a winning website?

Remember the Term “Bleeding Edge?”
Back in the day computers and software were much more expensive than they are now. Of course, we wanted the newest of the new, but

SEO vs. SEM
The internet is famous, or maybe infamous, for it’s abundant use of acronyms. In addition, terminology tends to use words and phrases that we are