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In this edition of our series about website optimization, we’re going to look at how the design of a website impacts conversions, and therefore, your bottom

In the last article we talked about the path to conversion, and building that path is a key part of website optimization. Generally speaking, navigation

Web optimization and search engine optimization (SEO) are not the same thing. One of the main differences is the optimization target. The purpose of SEO is

Web optimization has become a confusing term. It seems that it’s often now thought of as just a different way of saying search engine optimization (SEO),

The goal of search engine optimization is to get potential clients to your website when they need your products or services. It’s a matching process

If you think you’re too busy to take a vacation, consider the benefits you’re missing out on. Of course, if you do most of your

Summer road trips are back! While people were still a bit hesitant last year, 2023 is going to be the year for traveling, gatherings and family

The soaring cost of living, on the heels of a traumatic pandemic, has changed consumer culture and behaviour. Thriftiness is trending. Influencers are pushing knock-offs of big

We’re wrapping up this series on winning websites with a discussion on updating. A winning website advances your business goals by being purposefully created and strategically

In the last three articles of our series on winning websites, you may have noted that there are a number of factors that you need

In this edition of our series on how to get a winning website, we’re going to talk about how the purpose of your site influences the

Your brand is a focal point in your winning website, but we’re not just talking about your brand identity elements. Your visual identity includes things

Welcome back to our spring series. In Part 1 we listed the reasons why you want a winning website, and now we’re getting into the how. First

It’s not officially spring yet, but with hope for warming temperatures, we’re calling this our spring series. So, what’s our definition of a winning website?

Back in the day computers and software were much more expensive than they are now. Of course, we wanted the newest of the new, but

The internet is famous, or maybe infamous, for it’s abundant use of acronyms. In addition, terminology tends to use words and phrases that we are