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This series is about five of the key factors in effective advertising. In Part 2, we talked about visibility, or getting your ads in front
This is the final article in our series on how to market during every phase of the consumer buying cycle. (If you haven’t read the
Consumers go through a series of steps before making a purchase. Understanding how consumers reach the decision to buy is very helpful in planning your
In this series, we’re working through the five steps in the buying process. Understanding how consumers come to a purchasing decision helps to create a
So far in this series, we’ve looked at an overview of the buying cycle and the first step in the process – identifying a need. This time we’re
We use a five-step model of the buying cycle to identify opportunities for marketing. The first step is the consumer identifying a need or desire.
As you strategize about your marketing for 2022, a deeper dive into buying behaviour is helpful. Understanding how you attract customers and how they decide
Time flies whether you’re having fun or not, and looking back at these past few years, it seems like we moved ahead at rocket speed.
As one of the most experienced internet marketing companies around, we often make suggestions based on our industry knowledge and evolving trends. That may sometimes