Our Blog

Actionable Trends: Part 4 – Chatbots We’re looking at big trends that even smaller businesses can use, to draw in more customers and increase sales.

Welcome back to our fall series. We’re looking at trends that all businesses can take advantage of, beginning with those that have community benefits as

In this series we’re talking about societal trends that are important for businesses to understand and take action on. One of those trends is the

Welcome to our new series. While we often talk about trends at the start of a new year, things are different these days. The kind of

Nasa recently announced that the Mars rover, Perseverance, had discovered the “strongest signs yet” that there had been life on the planet at some time in the

Networking events are back and that means polishing up on small talk and conversation starters. It’s been a long while since we navigated a crowd

It’s probably not news to you that there is a pretty significant labour shortage right now. If you’re not struggling with it in your own

Many businesses slow down during the summer months, and that makes it a great time to work on things that are important, without the distraction

This is the final article in our series on effective advertising. The five factors for getting results are: visibility, attention/appeal, problem/solution, calls to action, and

So far in this series, we’ve covered visibility, getting attention and appealing to your target audience, and pitching your solution. In this article, we’re going

Your ad has caught the attention of your target audience. Now, what’s your sales pitch? Concisely summarizing the solution you have to offer is the

This series is about five of the key factors in effective advertising. In Part 2, we talked about visibility, or getting your ads in front

Actionable Trends: Part 5 – Gamification The gamification trend is lingering, and is suspected to continue to increase over the next few years. With the huge popularity

We’re exploring the five key factors in effective advertising. First up is visibility. What we’re talking about here is getting the ads in front of

A return on investment is the goal for all advertising campaigns. The higher the return, the more effective the advertising is; but let’s not forget about the

A customer persona is a fictional character that represents your target market. If you have a segmented market, you’ll want to have a persona for