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A Winning Website: Part 2 – Your Target Market
Welcome back to our spring series. In Part 1 we listed the reasons why you want a winning website, and now we’re getting into the how. First

A Winning Website: Part 1 – Why You Want One
It’s not officially spring yet, but with hope for warming temperatures, we’re calling this our spring series. So, what’s our definition of a winning website?

Remember the Term “Bleeding Edge?”
Back in the day computers and software were much more expensive than they are now. Of course, we wanted the newest of the new, but

SEO vs. SEM
The internet is famous, or maybe infamous, for it’s abundant use of acronyms. In addition, terminology tends to use words and phrases that we are

It’s Really Not a Riddle
What do a yard maintenance company, an animal hospital, and an HVAC service provider have in common? They’ve all had a huge boost in business

Just One Thing
Happy New Year! Traditionally, at this time of year we talk about new beginnings, doing research, setting goals, and making detailed plans to reach those

Good Tidings of Comfort & Joy
The carols we sing at Christmas time, like “God Rest You Merry, Gentlemen,” are centuries old, and remind us of a long past simpler life. Not that

Actionable Trends: Part 4 – Chatbots
Actionable Trends: Part 4 – Chatbots We’re looking at big trends that even smaller businesses can use, to draw in more customers and increase sales.

Actionable Trends: Part 3 – Alternative Search
Welcome back to our fall series. We’re looking at trends that all businesses can take advantage of, beginning with those that have community benefits as

Actionable Trends: Part 2 – Collecting Data
In this series we’re talking about societal trends that are important for businesses to understand and take action on. One of those trends is the

Actionable Trends: Part 1 – Representation
Welcome to our new series. While we often talk about trends at the start of a new year, things are different these days. The kind of

How Would You Market to a Martian?
Nasa recently announced that the Mars rover, Perseverance, had discovered the “strongest signs yet” that there had been life on the planet at some time in the

A Refresher on Making Small Talk
Networking events are back and that means polishing up on small talk and conversation starters. It’s been a long while since we navigated a crowd

Maybe You Need to Rethink Your Org Chart
It’s probably not news to you that there is a pretty significant labour shortage right now. If you’re not struggling with it in your own

Urgent vs. Important
Many businesses slow down during the summer months, and that makes it a great time to work on things that are important, without the distraction

Effective Advertising – Part 6: Follow-up
This is the final article in our series on effective advertising. The five factors for getting results are: visibility, attention/appeal, problem/solution, calls to action, and