We’re wrapping up this series with a few key points to keep in mind when you assess your current site. Website optimization is different from search engine optimization. Although the former gives a boost to the latter, website optimization is focused on the human user.
First Impressions:
Your home page should include a forthright introduction to who you are and what you provide. This builds trust and confirms to users that you have what they’re looking for.
Navigation goes beyond menus, needs to be strategic, and should ultimately lead visitors to take action to make a purchase, book an appointment, or contact you. Find the common ground between the way your target market makes decisions and your path to conversion.
While design includes colours, shapes, fonts, and images, it’s also about layout and placement. Remember that you are catering to loyal customers as well as trying to attract new ones.
Ensuring that you have the basics covered is essential. Use additional features and functionality to make decision criteria readily available, and smooth the path to conversion.
It’s an old saying, but it still applies – content is king. Substantive information that helps users make decisions and influences those decisions is what you’re going for. Text, images, and everything else need to be high quality and engaging.
Summing up, the goal of website optimization is boosting sales. It’s a strategic process that is customized to a specific business, target market, and call to action.
If you’re ready for more customers, give us a call!
Other Articles in this Series
Web Optimization: Series Introduction
Web Optimization Part 2: First Impressions
Web Optimization Part 3: Navigation
Web Optimization Part 4: Design
Web Optimization Part 5: Features & Functionality
