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How Would You Market to a Martian?
Nasa recently announced that the Mars rover, Perseverance, had discovered the “strongest signs yet” that there had been life on the planet at some time in the

A Refresher on Making Small Talk
Networking events are back and that means polishing up on small talk and conversation starters. It’s been a long while since we navigated a crowd

Maybe You Need to Rethink Your Org Chart
It’s probably not news to you that there is a pretty significant labour shortage right now. If you’re not struggling with it in your own

Urgent vs. Important
Many businesses slow down during the summer months, and that makes it a great time to work on things that are important, without the distraction

Effective Advertising – Part 6: Follow-up
This is the final article in our series on effective advertising. The five factors for getting results are: visibility, attention/appeal, problem/solution, calls to action, and

Effective Advertising – Part 5: Call to action
So far in this series, we’ve covered visibility, getting attention and appealing to your target audience, and pitching your solution. In this article, we’re going

Effective Advertising – Part 4: Problem > Solution
Your ad has caught the attention of your target audience. Now, what’s your sales pitch? Concisely summarizing the solution you have to offer is the

Effective Advertising – Part 3: Attention and Appeal
This series is about five of the key factors in effective advertising. In Part 2, we talked about visibility, or getting your ads in front

Actionable Trends: Part 5 – Gamification
Actionable Trends: Part 5 – Gamification The gamification trend is lingering, and is suspected to continue to increase over the next few years. With the huge popularity

Effective Advertising – Part 2: Visibility
We’re exploring the five key factors in effective advertising. First up is visibility. What we’re talking about here is getting the ads in front of

Effective Advertising – Part 1: Introduction
A return on investment is the goal for all advertising campaigns. The higher the return, the more effective the advertising is; but let’s not forget about the

Three Ways to Use Customer Personas
A customer persona is a fictional character that represents your target market. If you have a segmented market, you’ll want to have a persona for

A Seller’s Guide to Buyer Behavior – Part 6: The Evaluation
This is the final article in our series on how to market during every phase of the consumer buying cycle. (If you haven’t read the

A Seller’s Guide to Buyer Behavior – Part 5: The Purchase
Consumers go through a series of steps before making a purchase. Understanding how consumers reach the decision to buy is very helpful in planning your

A Seller’s Guide to Buyer Behavior – Part 4: The Evaluation of Alternatives
In this series, we’re working through the five steps in the buying process. Understanding how consumers come to a purchasing decision helps to create a

A Seller’s Guide to Buyer Behavior – Part 3: Research
So far in this series, we’ve looked at an overview of the buying cycle and the first step in the process – identifying a need. This time we’re