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We’re exploring the five key factors in effective advertising. First up is visibility. What we’re talking about here is getting the ads in front of

A return on investment is the goal for all advertising campaigns. The higher the return, the more effective the advertising is; but let’s not forget about the

A customer persona is a fictional character that represents your target market. If you have a segmented market, you’ll want to have a persona for

This is the final article in our series on how to market during every phase of the consumer buying cycle. (If you haven’t read the

Consumers go through a series of steps before making a purchase. Understanding how consumers reach the decision to buy is very helpful in planning your

In this series, we’re working through the five steps in the buying process. Understanding how consumers come to a purchasing decision helps to create a

So far in this series, we’ve looked at an overview of the buying cycle and the first step in the process – identifying a need. This time we’re

We use a five-step model of the buying cycle to identify opportunities for marketing. The first step is the consumer identifying a need or desire.

As you strategize about your marketing for 2022, a deeper dive into buying behaviour is helpful. Understanding how you attract customers and how they decide

Yes, new year, we’re very happy to see you. Your predecessor was much like a two-year old, throwing tantrums one after the other. But you!

Well, 2021 sure had its surprises and it may be hard to summon a celebratory mood when so many are facing hardships. While we do

We’ve talked recently about the importance of updating your website and there’s no better time than the start of a new year. While your business

Time flies whether you’re having fun or not, and looking back at these past few years, it seems like we moved ahead at rocket speed.

As one of the most experienced internet marketing companies around, we often make suggestions based on our industry knowledge and evolving trends. That may sometimes

Nanos Research recently reported that more Canadians listed the environment as their top concern than any other issue. Why should businesses care? Because a large

Optimization has become one of those buzz words that is used so frequently that we start to wonder if it actually means what we think