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A seller’s guide to buyer behaviour – Part 2: Need
We use a five-step model of the buying cycle to identify opportunities for marketing. The first step is the consumer identifying a need or desire.
A Seller’s Guide to Buyer Behavior – Part 1: Introduction
As you strategize about your marketing for 2022, a deeper dive into buying behaviour is helpful. Understanding how you attract customers and how they decide
We Welcome You 2022!
Yes, new year, we’re very happy to see you. Your predecessor was much like a two-year old, throwing tantrums one after the other. But you!
Happy Holidays PLEASE!
Well, 2021 sure had its surprises and it may be hard to summon a celebratory mood when so many are facing hardships. While we do
Does Your Site Need a New Year Makeover?
We’ve talked recently about the importance of updating your website and there’s no better time than the start of a new year. While your business
If You Want to Drive Market Share, Put it in Neutral
Time flies whether you’re having fun or not, and looking back at these past few years, it seems like we moved ahead at rocket speed.
4 Things You Should Do in Digital Marketing that are Backed by Statistics
As one of the most experienced internet marketing companies around, we often make suggestions based on our industry knowledge and evolving trends. That may sometimes
The Top Issue for Canadians
Nanos Research recently reported that more Canadians listed the environment as their top concern than any other issue. Why should businesses care? Because a large
Three Types of Website Optimization
Optimization has become one of those buzz words that is used so frequently that we start to wonder if it actually means what we think
A BC brewery owner was in the news recently for all the wrong reasons. It serves as a lesson of what not to do in
Summer isn’t officially over yet, but there’s a coolness in the air to remind us that fall will soon be here. We know you don’t
Can You Offer More Ways to Pay?
If PayPal is the only way that customers can pay at your online store, you need to consider opening other types of merchant accounts. In
Do You Have a “What if” Plan?
It’s summertime in beautiful BC and we should be talking about fun in the sun. With fires raging, high temperatures, drought, and a resurgence of
Back to Normal Isn’t the Goal Anymore
Every once in a while, a disruption occurs in some sector. Someone actually builds a better mousetrap or creates a new market by convincing them
Let Your Website do the Work – While You’re on Vacation
If you haven’t planned your summer holiday yet, it’s time. Everyone needs to get away from work once in a while to rest and re-energize.
The Advantages of Hiring and Retaining Older Staff
Canada’s economy is recovering quite well and expected to continue to improve over the next few years. As things begin to normalize, it might be