Showing 15 of 36 articles · filtered by Website Copy
BlogGoogle Reviews - Five FAQs Google reviews are the word-of-mouth referrals of the digital age. They build trust in your business and influence others to become patrons. If you haven’t already done so, it is very important to have a Business Profile on Google. If you haven’t set it up yourself, chances are someone else…
BlogUpdating Your Marketing - Part 2: SEO Search engine optimization (SEO) is an important marketing process that needs to be kept up to date. Your chances of attracting customers increase as your ranking in search engines rises, meaning that if you haven’t updated your SEO lately, it’s time for you to get in touch with […
BlogOptimize Your Visuals: Mastering Image and Video SEO Today’s businesses must understand the power of visual content in SEO. This article explains key strategies for using images and videos to improve your website’s search rankings. We’ll cover how to choose the right image formats, reduce file sizes, and write effecti…
BlogBoost Rankings with Core Web Vitals Optimization Core Web Vitals are metrics integral to Google’s ranking algorithm and pivotal elements that shape the user experience on your website. This article discusses the crucial role Core Web Vitals play in SEO for businesses, highlighting their impact on search rankings, visi…
BlogBERT & NLP: Transforming SEO for Businesses The advent of BERT (Bidirectional Encoder Representations from Transformers) and Natural Language Processing (NLP) has revolutionized Search Engine Optimization (SEO). This article looks into the transformative impact of BERT and NLP on SEO strategies, offering a comprehensi…
BlogConquer Google’s Featured Snippets: Top Strategies A featured snippet is a concise, direct answer to a user’s search query, prominently displayed at the top of Google’s search results. In the dynamic world of search engine optimization, securing a spot in Google’s featured snippets is akin to striking gold. For busine…
BlogWith just a little more than a month left for holiday shopping and a real sense of frugality this year among consumers, competition is stiff. If you rely on this time of year for a boost in revenue, local SEO is something you should consider. Since the internet is the first stop for most shoppers, local search engine…
BlogSpeed is not a luxury; it’s a necessity. A fast-loading website is the silent salesman working round the clock, the difference between a prospect won and a customer lost. In our experience doing SEO, where visibility is victory, page speed can be the deciding factor between the top spot and oblivion. It’s a simple equ…
BlogIn this series, we’re discussing website optimization, how it’s different from search engine optimization, and why it’s necessary if you want to increase conversions. Here, we talk about features and functionality. Like optimization, those two terms get thrown around a lot, so let’s define them for our purposes here F…
BlogIn this edition of our series on how to get a winning website, we’re going to talk about how the purpose of your site influences the structure and content. For most businesses, their website is the core of their marketing strategy. Other tactics get visitors to the site, and the site induces the customer to act on […]
BlogThe internet is famous, or maybe infamous, for it’s abundant use of acronyms. In addition, terminology tends to use words and phrases that we are familiar with, but in a totally different context. So, today we’re going to spell out, so to speak, a few of these. SEO stands for search engine optimization. What it […]
BlogActionable Trends: Part 4 - Chatbots We’re looking at big trends that even smaller businesses can use, to draw in more customers and increase sales. Today, we’re talking about chatbots. A chatbot is a software program that mimics a human conversation with a user. There are many different types, from very simple to qui…
BlogA customer persona is a fictional character that represents your target market. If you have a segmented market, you’ll want to have a persona for each segment. The more information your have about your target market, the more detail you can add, and the more useful the persona will be. Data points include: Demographic…
BlogTargeted online advertising has been so effective for so long that it’s no wonder that other forms of marketing have fallen by the wayside. But, like many things in life, 2020 changed the landscape for advertising. Privacy concerns have risen so high that even Google is backing off tracking your every online move. Tha…
BlogIn the last article, we talked about setting an end goal and the objectives needed to realize that goal. Before we start creating a plan to achieve those objectives, we need to take a look at the environment in which we do business, and how that could change over the next few years. While you […]
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