Showing 15 of 36 articles · filtered by Website Copy
BlogLet’s skip to the bottom line, because it’s a shocker: the higher of $25 M or 5% of gross revenue. Yes, folks that is the potential fine for any of several offenses under a new bill currently making its way through the Canadian legislative process. (In second reading at the time of writing.) Minister of […]
BlogWe end our celebration of the past 25 years in business with our vision for the future. The year 2020 turned out to be a pivotal one in history. The worldwide protests against discrimination and the devastation that resulted from a lack of a global strategy to deal with COVID 19 were the impetus for […]
BlogWhile Mike and James had done everything they could to prepare for the change from 1999 to 2000 that some thought would cause havoc with computers around the globe, Mike spent New Year’s Eve babysitting his servers, just in case. As it turned out, everything was fine. The office had moved out of the “dungeon” […]
BlogIf only those were magic words that could make an entirely fake negative review disappear. But, they are not, and will not. Although feel free to scream it out anyway. No, unfortunately fake reviews, which are almost always negative, take much more time and effort to deal with; along with a good measure of self-contro…
BlogSo far, in this series on Web Optimization, we’ve talked about the Home Page, Design and Navigation, and Features and Functionality. Today is all about content. Create your content outline to answer questions. The information you provide on your site should be tailored to answer your target market’s questions about yo…
BlogIn this web optimization series, we’re looking at methods to increase conversions - the number of site visitors who respond to your call to action to make a purchase, get a quote, or contact you. When we talk about features and functionality, we’re talking about the options provided for visitors to interact with the s…
BlogWeb optimization is a process used to maximize the number of visitor “conversions.” On an ecommerce website, a conversion is a sale, but conversions include any visitor action promoted on the site, such as filling out a Request for Quote form, sending an email or making a phone call to the company. We have a […]
BlogThis guide explains what search engine optimization is, how search engines crawl, index, and rank pages, and what quality content looks like. You do not need homework, but a marketing plan still helps, because a useful SEO service uses…
BlogGenerally speaking, advertising is any form of promotion where you pay to display content at a particular venue. In this article, we’ll discuss the different kinds of advertising and the best methods to use for different types of companies, products, services and audiences. Effective advertising has three objectives:…
BlogThe practice of hiring younger personnel for older workmates to learn from is referred to as “reverse mentoring.” While that notion may not sound like a great idea to everyone, reverse mentoring can have incredibly positive results. Even if your target market doesn’t include those under 25, young adult mentors are wor…
BlogWhether offline or online, marketers like you face a variety of challenges. In the online world, many marketers worry of not getting enough reach or traffic to their sites, or not being able to profit from their target market. What are some of the top Internet marketing challenges, and what are ways how to solve […]
BlogOne of the best ways to promote your products and services online is by using a great agency for search engine optimization (SEO). After you have finished creating your website, including the design and content, make sure that you devise and implement a good SEO strategy in order for your website to appear high on […]
BlogSo you are thinking of devising and implementing a sound search engine optimization (SEO) strategy for your website. Here are some very nine helpful tips to get you started. Many of these tips are so easy, that even a non-techie person like your mother would love. The rule “content is king” applies in online. Make […]
BlogA few years ago, a friend convinced me that it is time to scale back on traditional marketing tools like flyers, billboards, or television ads and to start exploring the possibilities of using the Internet. With much trepidation but also a bit of excitement, I slowly incorporated online for my business marketing mix,…
BlogAre you looking for some marketing tips for your online business? Although there are hundreds of tips available, here are a few which might prove to be very helpful to online business owners like you that have a website. What does your website contain? After all, as they say content is king. Is your website […]
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