Blog
Browse guides from the IIAS team on web design, SEO, and marketing that help Fraser Valley businesses get found and convert more visitors.
Showing 14 of 120 articles
BlogIn a blind taste test between Coca-Cola and Pepsi the results are almost always a 50/50 split; however, Coca-Cola has 43% of the market and Pepsi has 30%. Why? It would seem that Coca-Cola’s marketing is far superior. Many factors could be argued but I’m going to focus on one, the logo. The Coca-Cola logo […]
BlogIn today’s wired world, it is almost natural for businesses to market their products and services online. After all, a lot of people nowadays spend considerable time online not just to get information but also to purchase products and services they need and want. Having said that however, one wonders: So does this mea…
BlogWe get this question from many of our clients and the overall answer is quite simple. Search Engine Marketing is a form of Internet Advertising which promotes websites by increasing their visibility in search engines. Now that we have covered the short answer things can get a little more confusing because many in the…
BlogOn June 25th, Fraser Health won the Award of Merit - Top Innovation at the Excellence in BC Health Care Awards for their new surgery web pages and the Soonest Surgery Tool. Why am I so excited? Because we built the tool! And because it is a shining example of our E2D development model at […]
BlogTen years ago if you sat down in a coffee shop you’d see a few people sipping their cappuccinos while reading a newspaper. Now most of those people are tapping and poking a smartphone or tablet computer. If there is one thing we can count on in this world, its change, and advertising must change […]
BlogHow can a business leverage social networking effectively? In order to maximize your presence on the social Web you must take advantage of social networks in all stages of the purchase funnel, from awareness to learning to buying to loyalty. It is short-sighted to focus only on advertising in social networks without a…
BlogOver the years, many customers have contacted us regarding problems with their domain name or names. While these problems range in difficulty and solutions, we encourage all of our customers to think about their domain names at the time of registration. The following is a discussion of common problems with domain name…
Blog2007 was a note from the IIAS team reflecting on progress with Fraser Valley clients, websites launched, SEO campaigns refined, and local businesses helped get found online.What we were focused…
Blog2007 was a note from the IIAS team reflecting on progress with Fraser Valley clients, websites launched, SEO campaigns refined, and local businesses helped get found online.What we were focused…
Blog2003 was a note from the IIAS team reflecting on progress with Fraser Valley clients, websites launched, SEO campaigns refined, and local businesses helped get found online.What we were focused…
Blog2000 was a note from the IIAS team reflecting on progress with Fraser Valley clients, websites launched, SEO campaigns refined, and local businesses helped get found online.What we were focused…
Blog1998 was a note from the IIAS team reflecting on progress with Fraser Valley clients, websites launched, SEO campaigns refined, and local businesses helped get found online.What we were focused…
1997 was a note from the IIAS team reflecting on progress with Fraser Valley clients, websites launched, SEO campaigns refined, and local businesses helped get found online.What we were focused…
1996 was a note from the IIAS team reflecting on progress with Fraser Valley clients, websites launched, SEO campaigns refined, and local businesses helped get found online.What we were focused…
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