On June 25th, Fraser Health won the Award of Merit - Top Innovation at the Excellence in BC Health Care Awards for their new surgery web pages and the Soonest Surgery Tool. Why am I so excited? Because we built the tool! And because it is a shining example of our E2D development model at work.

Mistakes that cost conversions

Fraser Health won the Award of MeritE2D is our own systems development model and it is awesome, if I do say so myself. We almost always end up with something even better than what was envisioned at the start - and that was certainly the case here.

It all started last fall when I was developing the new content for the surgery pages. One of the goals of the project was to let patients know that if the surgeon they’d been referred to had a long waiting list, they could ask to be referred to a different surgeon who had a shorter list, even one in a different city. Good to know, but how does a person find out which surgeons do the kind of surgery they need and how long each one’s wait list is?

A practical rollout plan

So, I went to Mike - guru of all things Internetechnomazing - and although we didn’t even realize it at the time, we immediately launched into Phase 1 of E2D.

Long story short, the E2D process facilitated the work of a virtual team of data managers, database architects, web designers, programmers, etc. from four different organizations, and resulted in the creation of an award-winning web application that is easy to use and provides exactly the information the user needs.

Excellent indeed!

Key takeaways

Use these checkpoints to turn E2D Produces Award-Winning Results! into action:

  • Clarity beats decoration, visitors should know what to do in seconds.
  • Mobile speed and readable copy usually move the needle faster than visual novelty.
  • Pair strong design with a clear offer and follow-up path.

Talk with IIAS

If you want help applying these ideas across your website, SEO, or ads, request a free growth review. We will tell you what is working, what is holding you back, and the best next move for your Fraser Valley business.

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