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Browse guides from the IIAS team on web design, SEO, and marketing that help Fraser Valley businesses get found and convert more visitors.
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BlogIs it time to update your look? Marketing and innovation play a critical role in sharpening your competitive edge. Businesses that stay the same and never change get left in the dust. Updating your brand is a natural part of moving forward. Here are a few helpful tips for captivating attention and increasing sales. 1.…
BlogIT’S TIME TO ADD SOME SIZZLE TO YOUR SUMMER! It may not be beach weather yet, but it is definitely time to start planning your summer marketing program. Whether the warmer months are usually peaks or pits in business volume, you need to take advantage of the lighter hearted, spend-friendly mood that comes with the […]
BlogThe tech wizards and marketing gurus have made their predictions for 2015. Here’s our summary of how to find new customers and keep the existing ones coming back over the coming year. GET REAL We’ve said this ourselves before, but the pundits have put a fine point on it now; customers want to know who […]
BlogWhether offline or online, marketers like you face a variety of challenges. In the online world, many marketers worry of not getting enough reach or traffic to their sites, or not being able to profit from their target market. What are some of the top Internet marketing challenges, and what are ways how to solve […]
BlogWhen you ask this question more than 10 years ago: “Does your company have a website?” you would not be surprised when you meet a few people saying they don’t have a website for their companies. Some would even ask: “Why would I even need a website? My company is doing well in its sales, […]
BlogI believe that we are currently experiencing the most social the world has ever seen, with hordes of social networking sites proliferating in the Internet, with new ones being introduced everyday. Despite this smorgasbord of social networking platforms for my online marketing needs, I have decided to focus the bulk of…
BlogOne of the best ways to promote your products and services online is by using a great agency for search engine optimization (SEO). After you have finished creating your website, including the design and content, make sure that you devise and implement a good SEO strategy in order for your website to appear high on […]
BlogSo you are thinking of devising and implementing a sound search engine optimization (SEO) strategy for your website. Here are some very nine helpful tips to get you started. Many of these tips are so easy, that even a non-techie person like your mother would love. The rule “content is king” applies in online. Make […]
BlogA few years ago, a friend convinced me that it is time to scale back on traditional marketing tools like flyers, billboards, or television ads and to start exploring the possibilities of using the Internet. With much trepidation but also a bit of excitement, I slowly incorporated online for my business marketing mix,…
BlogThere’s no doubt about it, Facebook is a tour de force in online marketing. Just ask the investors who bought shares when the social networking company made its first public offer, or the host of small retailers who made Facebook their primary home. Here, I’m sharing my four favorite Facebook marketing techniques and…
BlogAre you looking for some marketing tips for your online business? Although there are hundreds of tips available, here are a few which might prove to be very helpful to online business owners like you that have a website. What does your website contain? After all, as they say content is king. Is your website […]
BlogMany people say the effects of the Internet in the 21st century are comparable to those of the technological revolution at the end of the 19th century. Indeed, the Internet has been such a huge influence in transforming the habits of human beings, and the way we communicate to others. I have found that the […]
BlogKlout. When I first saw that term, I thought someone must have been careless with editing. Klout. Klout. Klout score. I ended up seeing and hearing the term everywhere - always with a K, never a C, that I thought something must be up. And what a something it is. In today’s world, Klout has become such […]
BlogSocial networking is one of the most cost-efficient marketing and public relations tool in the Internet today. I strongly recommend getting your business into these social networking networks so it can be a part of a network not just of possible customers but also potential suppliers, partners, or financiers. Engaging…
BlogOne of the most enduring online marketing tools is the e-newsletter. When I first started using these e-newsletters for my own company, I was amazed at how many people I can reach by just sending out a simple email. My techniques back then were still very simple - I only upload and send a digital file of […]
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