Blog
Browse guides from the IIAS team on web design, SEO, and marketing that help Fraser Valley businesses get found and convert more visitors.
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BlogThis guide explains what search engine optimization is, how search engines crawl, index, and rank pages, and what quality content looks like. You do not need homework, but a marketing plan still helps, because a useful SEO service uses…
BlogWelcome to the final edition of our Marketing series. Over these past months, we’ve dedicated each newsletter to one component of a Marketing Plan, and how you can do the research and strategizing needed to develop a plan for your company. In this last installment, we’ll summarize some highlights and provide links to…
BlogGenerally speaking, advertising is any form of promotion where you pay to display content at a particular venue. In this article, we’ll discuss the different kinds of advertising and the best methods to use for different types of companies, products, services and audiences. Effective advertising has three objectives:…
BlogOver the past months, we’ve looked at six different marketing topics that will become components of your Marketing Plan. This month, we’re going to talk about the steps in devising your marketing strategy.As you’ve no doubt gathered by now in this series, the differences between different areas of marketing can be rat…
BlogIn the digital world, public relations has become more important than ever before. Why? Because even if your customers are happy, upsetting the “Internet” or the “Twitterverse” can have devastating repercussions. Making your brand and good reputation known well beyond your customer group can help protect you from the…
BlogThe term “Customer Relations” pretty much says what it means - it’s how you interact with your customers and the quality of the relationship that forms as a result. The secret here is viewing your customers as friends. That means listening as well as talking, being fair, staying in touch, living up to your good […]
BlogWhile your brand is something that you create, your reputation is what others really think of you, and “others” are fickle creatures ready to pounce in cat-like fashion. Your company’s good reputation is essential to success and can be ripped from you in the most unexpected of ways. Remember the guy who kicked the dog…
BlogThe brand of your company has the same meaning to consumers that your character or personality has to your family and friends. Your logo is like your face. When someone sees your face, they recognize who you are, and they expect you to behave in the way that you always have before. Odd or uncharacteristic […]
BlogYou already know what you have to sell, but do you understand what your customers are buying? Do you know who they are, why they want what you have, how they make the decision to buy from you? One of the most basic premises of marketing is matching - matching what you have to sell […]
BlogAnnoying, time sucking, distracting - we all hate junk mail; and it’s especially infuriating when it’s email. Yes, there’s always a yin and a yang, but here are five ways to stave off chaos in your inbox. Just Say No The truly devious hackers and spammers don’t follow the rules, but chances are that most […]
BlogThe practice of hiring younger personnel for older workmates to learn from is referred to as “reverse mentoring.” While that notion may not sound like a great idea to everyone, reverse mentoring can have incredibly positive results. Even if your target market doesn’t include those under 25, young adult mentors are wor…
BlogWhen you own your own business, taking time off can be tricky. You want to be the “go to” person for your clients; the one who is always there for them, at the ready to solve whatever problem they may have. You don’t want to miss calls from potential new customers; and announcing that you’re […]
BlogWho loves ya, baby? If you remember the Kojak television series and the detective’s now famous phrase, you’re old enough to also remember a much simpler time in the world of business. As long as your regular customers loved you and your products or services, that’s all that mattered. Well, we’re coming up on Valentine…
BlogWith Halloween just around the corner, we thought it was timely to share a few of the scariest things we’ve heard about in the past few months. BOO! Beware of Business Directory and Review Sites There are very valid reasons for wanting your business to have a high profile online - showing up in lots […]
BlogAh, September… the morning air is refreshingly crisp; you’re wondering how long you can wait before putting the winter tires on the car; and the kids are heading back to school. That got us thinking - what do our clients, most of whom are business owners, need to learn more about? Here’s our top three […]
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