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Browse guides from the IIAS team on web design, SEO, and marketing that help Fraser Valley businesses get found and convert more visitors.
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BlogWhile Mike and James had done everything they could to prepare for the change from 1999 to 2000 that some thought would cause havoc with computers around the globe, Mike spent New Year’s Eve babysitting his servers, just in case. As it turned out, everything was fine. The office had moved out of the “dungeon” […]
BlogThe first web page went live on August 6, 1991. It was created by Tim Berners-Lee to share information about the World Wide Web project which was intended as a communication tool for government agencies and universities. It ran on a NeXT computer at the European Organization for Nuclear Research, CERN. By 1993, anothe…
BlogIf only those were magic words that could make an entirely fake negative review disappear. But, they are not, and will not. Although feel free to scream it out anyway. No, unfortunately fake reviews, which are almost always negative, take much more time and effort to deal with; along with a good measure of self-contro…
BlogGet your calendar. Find a half-day in the next two weeks and block it off for “Password Security.” Do it now, then you can read the rest of this article. Data breaches have become so common that it’s hard to even make a list of them all. At the recent World Economic Forum, it was […]
BlogI realized the other day that many of our articles seem to relate more to product sellers than to service providers. While marketing strategies can be very similar, there are a few things that those who only provide services need to keep in mind. So, this one is for you! Know the rules of your […]
BlogIt’s time to plan your fall and winter promotions While there’s no rush to pack up your flip-flops, as long as the warm weather holds, it is time to start planning your fall and winter sales promotions. Here are some ideas to get you thinking, and we can help with the creative aspects as well […]
BlogAnalyzing how users interact with your website provides valuable information about how to improve the site’s performance. Google Analytics, the one we use most often, provides a lot of data, but you need to interpret that data within the context of your overall goals, and objectives set for each page. Let’s look at so…
BlogIndustrial psychology has long been the foundation of advertising. The use of different colours, for example, to elicit feelings of excitement, trust, or luxury. That bright red “SALE” banner is no accident, nor is the choice of blue for IBM, Facebook, or BMO. Whether or not we actually trust Facebook, knowing what we…
BlogIn our last article we talked about the power of positive customer reviews. But what do you do when a customer isn’t happy? Unfortunately, now and then, we all have to deal with one complaint or another, and there can be an upside. Here are seven steps for turning unhappy customers into fans. 1. Listen, […]
BlogIn the last two articles, we looked at seven seemingly innocuous situations and what was really happening. Now, we’re going to look at how scammers are still profiting from our basic trust in others, and what we can do about it. First though, don’t feel bad if you’ve been the victim of a scam. I […]
BlogOooey, gooey, chocolate or fruity, (sadly) those aren’t the kind of cookies we’re talking about. We’re talking about the kind that websites use to track your activities on their site, and sometimes on other sites as well. If you’ve done any internet surfing lately, you’ve likely seen more popup notices than usual, sta…
BlogCan you keep a secret? If you collect any information about your customers (and who doesn’t?), the answer better be yes. Whether it’s a loose lipped employee, a hacker’s thievery, or the offer of pure profit, losing control of customer data is one of the fastest ways to sink a previously thriving business, putting Dat…
BlogSo far, in this series on Web Optimization, we’ve talked about the Home Page, Design and Navigation, and Features and Functionality. Today is all about content. Create your content outline to answer questions. The information you provide on your site should be tailored to answer your target market’s questions about yo…
BlogIn this web optimization series, we’re looking at methods to increase conversions - the number of site visitors who respond to your call to action to make a purchase, get a quote, or contact you. When we talk about features and functionality, we’re talking about the options provided for visitors to interact with the s…
BlogWeb optimization is a process used to maximize the number of visitor “conversions.” On an ecommerce website, a conversion is a sale, but conversions include any visitor action promoted on the site, such as filling out a Request for Quote form, sending an email or making a phone call to the company. We have a […]
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