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Websites to Help You Through the Holidays
It’s exciting, isn’t it? Christmas is coming up fast, and a new year awaits us. We thought you might appreciate this round-up of websites to

Digital Lingo – Clients, Applications and Apps
The term “client” stems from the client-server model that has been the foundation of the internet forever. The client requests information and the server gives

Digital Lingo – Net-neutrality
This term – net-neutrality – has been driving me crazy for a while. I’ve tried researching it before, and admit that my eyes glazed over

Digital Lingo – Browsers and Search Engines
Your browser is the software that you use to access websites. Back in the day, Internet Explorer was one of the very few browsers in

Digital Lingo – Operating Systems
The digital world has a vast number of terms that most of us never need to understand. There are some though, where a common understanding

Branding and Context
I drove by a church the other day that had a sign out front, like many do. I thought it said “Help available,” followed by

For Parents of Kids with Phones
With the kids being back in school, it’s a good time to review your rules and strategies for keeping their smartphone use positive and productive.

I Tweet, Therefore I Am
René Descartes uttered the famous phrase in the 1600s, and I have to wonder what he would think about the world today. Particularly the fond

Why Online Advertising is so Effective – Part 4: Geo-targeting
In this last installment in this series, we’re looking at geo-targeting – the ability to choose the location of users who will be shown our

Why Online Advertising is so Effective – Part 3: Interests and Platform
In this short series, we’re discussing the tremendous value of online advertising ad digital marketing. Last week we looked at targeting age and gender, and

Why Online Advertising is so Effective – Part 2: Age and Gender
The reason online advertising is so effective is the precision with which we can now target people who have the characteristics of our ideal customer.This

Why Online Advertising is so Effective – Part 1: We’re All Being Stalked
If you value your privacy, this article may disturb you. If you’re looking for new customers, rejoice! We’ve talked many times about various aspects of

Why Cookies are Such a Big Deal
Oooey, gooey, chocolate or fruity, (sadly) those aren’t the kind of cookies we’re talking about. We’re talking about the kind that websites use to track

Serial Killers of Business #1
Pepsi thought they could contribute to social justice by having Kendall Jenner give a can of pop to a police officer. Starbucks thought they could

Serial Killers of Business #2
Can you keep a secret? If you collect any information about your customers (and who doesn’t?), the answer better be yes. Whether it’s a loose

Serial Killers of Business #3
Remember that CEO who had to resign after kicking his dog in the elevator? Or the one who had to resign after commenting that his