• Twitter
  • Facebook
  • Linkedin
  • Instagram
  • Youtube
Call Us Today!  604-556-0211 |  [email protected]
A Digital Marketing Agency | IIAS - International Internet Advertising Services Inc.
  • SERVICES ⌄
    • Website Design & Optimization
    • Social Media Optimization
    • Search Engine Marketing
    • Search Engine Optimization
  • DISCOVERY
  • TESTIMONIALS
    • Case Studies
    • Creative
  • ABOUT
    • The iias Manifesto
    • Blog
  • CONTACT US
  • Menu

This term – net-neutrality – has been driving me crazy for a while. I’ve tried researching it before, and admit that my eyes glazed over before I could wrap my head around it. Now that it’s back in the news again, with California just enacting state legislation, I’m determined to at least get a grasp on the basics. Here’s what I’ve learned.

True net-neutrality means that all internet users and all internet data are treated equally. Everyone signed up with Shaw gets internet access at the same speed to all internet sites and services. You can’t pay more for higher speed, all services count against your data plan, and no particular websites, apps, or services are blocked or slowed down.

Net-neutrality is a defense against being able to control access with money; which can, and is being done now in many countries, and between a variety of Internet Service Providers (or ISPs, like Shaw and Bell) and some online services. For example, one ISP in the United States offers free access (no data charges) to certain music streaming services who pay the ISP, rather than charging the consumer. Some ISPs slow down or “throttle” data being uploaded or downloaded from specific sites or services.

One of the reasons that the term is confusing is because there are varying degrees of net-neutrality. In Canada, for instance, ISPs are not allowed to alter access speeds based on websites, but they are permitted to charge more for higher speed access to any and all sites.

California’s new law implements true net-neutrality, which the federal U.S. government, among others, object to, and are actually taking the matter to court. It will be interesting to see how that turns out.

Recent Posts

  • The balancing act that will be 2019
    January 21, 2019 2:17 pm
  • Websites to help you through the holidays
    December 18, 2018 9:16 pm
  • Digital Lingo – Clients, Applications and Apps
    December 14, 2018 8:27 pm
  • Digital Lingo – Net-neutrality
    December 4, 2018 9:08 pm
  • Digital Lingo – Browsers and Search Engines
    November 6, 2018 6:56 pm
  • Digital Lingo – Operating Systems
    October 23, 2018 7:02 pm
  • Branding and Context
    October 2, 2018 1:07 am
  • For parents of kids with phones
    September 11, 2018 1:54 am
  • I tweet, therefore I am
    August 30, 2018 6:12 pm
  • Why online advertising is so effective – Part 4: Geo-targeting
    August 21, 2018 8:48 pm
  • Why online advertising is so effective – Part 3: Interests and Platform
    August 7, 2018 6:33 pm
  • Why online advertising is so effective – Part 2: Age and Gender
    July 31, 2018 6:39 pm
  • Why online advertising is so effective – Part 1: We’re all being stalked
    July 17, 2018 6:59 pm
  • Serial Killers of Business #1
    July 3, 2018 11:18 pm
  • Serial Killers of Business #2
    June 18, 2018 11:17 pm
  • Why Cookies are Such a Big Deal
    June 12, 2018 11:19 pm
  • Serial Killers of Business #3
    June 4, 2018 11:16 pm
  • Serial Killers of Business #4
    May 22, 2018 12:14 am
  • Serial Killers of Business #5
    May 8, 2018 12:13 am
  • Serial Killers of Business #6
    April 17, 2018 12:11 am
© Copyright 1995 - 2019  |   International Internet Advertising Services Inc.   -   iias   |   All Rights Reserved   |  Terms of Use   |   Privacy Policy
Agency locations served: Abbotsford SEO - Chilliwack SEO - Langley SEO - Surrey SEO - Burnaby SEO - Vancouver SEO
  • Twitter
  • Facebook
  • Linkedin
  • Instagram
  • Youtube
Digital Lingo – Browsers and Search Engines Digital Lingo – Clients, Applications and Apps
Scroll to top