SEO/SEM Case Study - Mountain Ridge Handcrafted Homes
The Presenting Problem
Mountain Ridge Log Homes, a log home builder, had a unique product with a limited market reach. They needed a strategy to expand their online presence and reach a broader audience.
The Strategy
Increase Visibility: The primary strategy aimed to enhance the visibility of Mountain Ridge Log Homes in the digital landscape. This involved optimizing their online presence to ensure their unique product gained attention from a wider audience.
Focus on the Product: To attract potential customers, the focus was placed on showcasing the unique qualities and benefits of Mountain Ridge Log Homes’ products. By highlighting what sets them apart, the strategy aimed to captivate the interest of potential buyers.
Expand the Market Area: To grow the business, the strategy included expanding the geographical market area. This involved targeting potential customers in new regions and increasing the reach of Mountain Ridge Log Homes beyond their initial market.
The Outcome
The SEO efforts produced significant results for Mountain Ridge Log Homes:
Increase in Users: In January 2020, there was a remarkable 736% increase in users compared to the same month in 2019, with 736 users in 2020 compared to 63 in 2019. In January 2021, 1,176 users clicked through from Google, indicating substantial growth in online traffic.
Increase in Organic Traffic: Over 18 months, there was an outstanding 1,828% increase in organic traffic. This surge in organic traffic signifies the successful expansion of the website’s reach and improved online visibility.
These outcomes demonstrate the effectiveness of the SEO strategy in significantly increasing user engagement and organic traffic for Mountain Ridge Log Homes, contributing to substantial business growth.
Organic Traffic After Campaign:
