iias Toronto SEO

Yes, SEO works. Yes, there is a definite return on investment.
Yes, we are in Canada, and yes, we are great!

Head of SEO at iias

Search Engine Optimization or SEO, is an investment in your most important marketing tool – your website. The best customer acquisition method available is search results. Without SEO, you’re ignoring both.

There are billions of Google searches every day, and since Toronto is the largest city in Canada, a lot of those searches come from your potential customers. If you’re not on the first page of results, you’re sending your potential customers, and even some of your existing customers, to someone else.

Why are we so confident about this? Because we build websites and we optimize websites and we’ve seen what happens when we do, or don’t, do both.

Consider our own website. That’s where you are right now. And how did you get here? Google search results.

We were one of the first internet marketing agencies in the world. We’ve watched Google evolve into the top search engine globally and we’ve kept up with every change they’ve made to their algorithms. Our SEO team is focused on search engine optimization strategies that work with Google’s current algorithms. 

What do those strategies entail? Well, we don’t want everyone to know, but here’s what we can share with you:

  • The goal of SEO is to get your website noticed by your target market. Getting on the first page of results is pointless if those results aren’t directly relevant to your business or attractive to your market.
  • Identifying and using the best keywords for your target market is important, BUT it’s only one part of the process.
  • Google reviews all of your site content and values quality writing, quality graphics, and relevancy.
  • You need a technically solid site structure and appropriate components to be ranked in the top results for any keywords.
  • The fact that almost every shopper for goods or services starts by doing a Google search, means that your website is now competing globally for a spot on that coveted first page of results.

Here’s an example. How many stores in Toronto do you think sell tap shoes? Well, if you search for “tap shoes Toronto” you’ll get 9.2 million results! That’s a lot of competition.

tap shoes Toronto

What’s the best way to grow a business?

Here’s what gets on the first page:

  • A row of ads
  • One organic (unpaid) listing for a store that sells tap shoes.
  • The mapped section, showing three listings, one being the same as the listing above.
  • Two more organic listings.
  • Other search options.
  • Three more organic listings.
  • Kijiji and a Facebook store.

The point? 

Only eight companies are on the first page of results.

 

Whatever business you’re in, you need an SEO team to keep the shoppers and clients coming to you.

We are a Canadian company and we have an in-house SEO team. SEO is an ongoing process because the situation changes frequently. Local competitors come and go, new online shops pop up, and Google changes their algorithms. We keep very close track of how your site is doing using analytics, Google Search Console, Google Data Studio, and many other proprietary tools. We make adjustments when needed to keep you on that first page of Toronto results.

We get the best SEO results and you can too.

Chances are, you landed on this page because our website ranked at or near the top when you searched for “SEO Toronto” or something similar. It’s always best to hire a professional who is able to demonstrate their expertise. The fact that you’re on this page demonstrates our expertise in SEO.

Let’s Get to The Bottom Line

When you hire the best SEO agency (that’s us!) you will get more customers.

That’s what it’s all about; more customers and more profits. When you start showing up on the first page of search results, it’s almost impossible not to make money.

We’ll create or revise all of the technical aspects of your site to optimize the back end. We’ll also ensure that your content is optimized specifically for your target audience.

We have seen the results of our SEO work skyrocket our client’s sales by 10-fold. We can help you get more business for your Toronto company through search engine optimization.

If you are serious about improving your visibility in search engines and want to start getting results right away, please fill out our discovery form. We’ll use the information you provide to prepare a quote for you.

If you’d like to have a chat first, just give us a call, toll-free at 1-877-999-4427. Our office is open Monday to Friday from 5:30 am to 2:30 pm. You can also send us a message and we’ll get back to you.