SEO Case Study - Clearbrook Animal Hospital
The Presenting Problem
Clearbrook Animal Hospital has been dedicated to delivering comprehensive veterinary care to the local community since 2008. With over 35 years of experience at their current location, they sought to enhance their online presence and grow their business.
The Strategy
Achieve Top 3 Google Rankings for Key Keywords: The primary strategy was to secure top 3 positions in Google search results for crucial keywords such as “Abbotsford vet,” “Abbotsford animal clinic,” and “Abbotsford veterinary hospital.” This would significantly increase their online visibility and attract a larger audience seeking veterinary services.
Enhance User Experience: A key focus was on improving the user experience on their website. This involved optimizing website design, navigation, and content to ensure visitors could easily find relevant information, leading to better engagement and conversion rates.
Increase Patient Base: The overarching goal was to expand the patient base by attracting new clients through organic search and providing a compelling online presence that instilled trust and confidence in Clearbrook Animal Hospital’s services.
Ongoing Website Maintenance and Support: To sustain their digital success, the project included ongoing website maintenance and support. This would ensure the website continued to perform optimally, stay updated, and adapt to evolving online trends and technology.
The Outcome
The implemented strategies produced significant results for Clearbrook Animal Hospital:
- Website Visits from Google Maps: Increased by 73.40%, reaching a total of 515 visits.
- Direction Requests from Google Maps: Experienced a substantial increase of 157.20%, totaling 643 requests.
- Calls from Google Maps: Increased by 65.92%, with a total of 1,626 calls generated.
- Website Visits from Organic SEO: Grew by 55.70%, totaling 2,745 visits.
- Top 3 Ranking Keywords: Achieved a 500% increase, with 24 keywords now ranking in the top 3 positions.
These outcomes reflect a significant improvement in online visibility, user engagement, and patient acquisition for Clearbrook Animal Hospital. The successful implementation of SEO strategies and ongoing support has considerably contributed to the growth of their veterinary practice.
Before / After
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