fbpx

Posts Tagged ‘CS SEM’

SEM Case Study – Nashé Beauty

Posted by

SEM Case Study - Nashé Beauty

Monthly Shopping Ad Views
0
Monthly Website Visits
0
The Client Nashé Beauty

The Presenting Problem

Establishing a new global brand, Nashé Beauty, necessitated the design and development of an engaging website. The primary focus was to lay a strong foundation through web design while simultaneously initiating targeted traffic generation via search engine marketing (SEM).

The Strategy

  • Craft a compelling visual brand identity to resonate with the target audience.
  • Design aesthetically pleasing and functional product packaging to enhance brand recognition.
  • Develop an ecommerce platform that facilitates scalability for future growth opportunities.
  • Curate a user-friendly website interface to showcase products effectively and offer comprehensive educational resources.
  • Implement a robust search engine marketing campaign to drive targeted traffic to the website.
  • Analyze initial campaign performance metrics to iteratively refine and optimize marketing strategies for subsequent phases.

The Outcome

  • Increase Awareness and Branding: SEM efforts resulted in over 40,000 new users visiting in a single month.
  • Higher Ranking in Search Results: Attainment of a top-three ranking position in relevant search queries.
  • Increase in Website Traffic: Achieved a remarkable surge of 6000% in website visits, demonstrating significant traction and visibility within the target market.

Google Analytics

Overview

Four Month Traffic Trend:

SEO Case Study – Prima Power Systems

Posted by

SEO Case Study - Prima Power Systems

Increase in keywords ranking on Google
0 %
Ranking Increases on Google
123
The Client Prima Power Systems

The Presenting Problem

Prima Power Systems aimed to significantly expand their market share in Western Canada and achieve annual sales exceeding $50,000,000 and beyond. To kickstart this growth, the initial focus was on revamping their website, as it serves as the cornerstone for all future marketing efforts. Subsequently, efforts were directed towards launching Google Ads Campaigns and implementing Search Engine Optimization (SEM and SEO) strategies to attract distinct segments of their target audience.

The Strategy

  1. Website Redesign for Diverse Audience Appeal: The primary strategy involved a comprehensive website redesign to cater to a wider range of customers, including commercial, industrial, residential, and recreational segments. The revamped website would serve as an effective platform to engage with and attract these diverse customer groups.

  2. Research and Digital Marketing Services: To facilitate market growth, in-depth research and digital marketing services were deployed. This included identifying key market trends, analyzing competitors, and crafting targeted digital marketing campaigns to bolster Prima Power Systems’ presence and reach in Western Canada.

  3. Ongoing Support and Performance Enhancement: The project also entailed providing continuous support to maintain, monitor, and enhance the company’s digital performance. This involved regular updates, optimization efforts, and performance analysis to ensure sustainable growth and improvement over time.

The Outcome

The implemented strategies yielded positive outcomes for Prima Power Systems, including:

  • Enhanced Website Design Interface: The website redesign led to a more appealing and user-friendly interface, catering effectively to a broader audience base.

  • 40% Increase in Total Keyword Rankings on Google: The SEO efforts resulted in a significant improvement in search engine rankings. Starting with 1,213 ranking keywords on Google, the number has risen to 1,696. This demonstrates increased visibility and potential for attracting organic traffic to the website.

By achieving these outcomes, Prima Power Systems is now well-positioned to not only expand their market share in Western Canada but also to attain their ambitious sales targets. The combination of a revamped website, effective digital marketing strategies, and ongoing support has contributed to their considerable business growth.

SEO Case Study – Clearbrook Animal Hospital

Posted by

SEO Case Study - Clearbrook Animal Hospital

clearbrook animal hospital logo
Direction requests from Google Maps
0 %
Top 3 ranking keywords
0 %
The Client Clearbrook Animal Hospital

The Presenting Problem

Clearbrook Animal Hospital has been dedicated to delivering comprehensive veterinary care to the local community since 2008. With over 35 years of experience at their current location, they sought to enhance their online presence and grow their business.

The Strategy

  1. Achieve Top 3 Google Rankings for Key Keywords: The primary strategy was to secure top 3 positions in Google search results for crucial keywords such as “Abbotsford vet,” “Abbotsford animal clinic,” and “Abbotsford veterinary hospital.” This would significantly increase their online visibility and attract a larger audience seeking veterinary services.

  2. Enhance User Experience: A key focus was on improving the user experience on their website. This involved optimizing website design, navigation, and content to ensure visitors could easily find relevant information, leading to better engagement and conversion rates.

  3. Increase Patient Base: The overarching goal was to expand the patient base by attracting new clients through organic search and providing a compelling online presence that instilled trust and confidence in Clearbrook Animal Hospital’s services.

  4. Ongoing Website Maintenance and Support: To sustain their digital success, the project included ongoing website maintenance and support. This would ensure the website continued to perform optimally, stay updated, and adapt to evolving online trends and technology.

The Outcome

The implemented strategies produced significant results for Clearbrook Animal Hospital:

  • Website Visits from Google Maps: Increased by 73.40%, reaching a total of 515 visits.
  • Direction Requests from Google Maps: Experienced a substantial increase of 157.20%, totaling 643 requests.
  • Calls from Google Maps: Increased by 65.92%, with a total of 1,626 calls generated.
  • Website Visits from Organic SEO: Grew by 55.70%, totaling 2,745 visits.
  • Top 3 Ranking Keywords: Achieved a 500% increase, with 24 keywords now ranking in the top 3 positions.

These outcomes reflect a significant improvement in online visibility, user engagement, and patient acquisition for Clearbrook Animal Hospital. The successful implementation of SEO strategies and ongoing support has considerably contributed to the growth of their veterinary practice.

Abbotsford Vet 2019
Drag Me!

Before / After

Move the slider to see 

SEO Case Study – Simon Rochfort Photography

Posted by

SEO Case Study - Simon Rochfort Photography

2 years of doing SEO
0 %
GMB Search increase
0 %
The Client Simon Rochfort Photography

The Presenting Problem

Simon Rochfort Photography aimed to achieve top 3 rankings for keywords related to headshot photography. Seeking expert guidance, Simon partnered with our team at iias to improve his website’s SEO. In the first year of our collaboration, we successfully doubled the website’s traffic and achieved top 3 rankings for his targeted keywords.

The Strategy

  1. Increase Website Traffic: The primary strategy focused on increasing the volume of traffic to Simon Rochfort Photography’s website. This involved optimizing various aspects of the site, including content, meta tags, and user experience, to attract a larger audience interested in headshot photography.

  2. Generate More Leads: To support Simon’s business growth, we aimed to boost lead generation efforts through SEO. By enhancing the visibility of his website in search results, we aimed to attract potential clients actively seeking headshot services.

  3. Attain Top 3 Rankings: The core objective was to secure top 3 positions in search engine results pages (SERPs) for the target keywords relevant to headshot photography. Achieving these top rankings would significantly enhance the website’s visibility and credibility.

The Outcome

The SEO efforts yielded remarkable results for Simon Rochfort Photography:

Google My Business (GMB) Search Increase: An astonishing 1,170.96% increase in GMB search results demonstrates a substantial improvement in online visibility and local search performance.

These outcomes highlight the success of our SEO strategy in achieving top rankings and substantially boosting website traffic, ultimately contributing to the considerable growth of Simon Rochfort Photography’s business.

local map seo before local map seo after
Drag Me!

Before / After

Move the slider to see 

Organic Traffic After Campaign:

SEO/SEM Case Study – Mountain Ridge Handcrafted Homes

Posted by

SEO/SEM Case Study - Mountain Ridge Handcrafted Homes

Increase for January 2020
0 %
Clicked through from Google
0
The Client Mountain Ridge Handcrafted Homes

The Presenting Problem

Mountain Ridge Log Homes, a log home builder, had a unique product with a limited market reach. They needed a strategy to expand their online presence and reach a broader audience.

The Strategy

  1. Increase Visibility: The primary strategy aimed to enhance the visibility of Mountain Ridge Log Homes in the digital landscape. This involved optimizing their online presence to ensure their unique product gained attention from a wider audience.

  2. Focus on the Product: To attract potential customers, the focus was placed on showcasing the unique qualities and benefits of Mountain Ridge Log Homes’ products. By highlighting what sets them apart, the strategy aimed to captivate the interest of potential buyers.

  3. Expand the Market Area: To grow the business, the strategy included expanding the geographical market area. This involved targeting potential customers in new regions and increasing the reach of Mountain Ridge Log Homes beyond their initial market.

The Outcome

The SEO efforts produced significant results for Mountain Ridge Log Homes:

  • Increase in Users: In January 2020, there was a remarkable 736% increase in users compared to the same month in 2019, with 736 users in 2020 compared to 63 in 2019. In January 2021, 1,176 users clicked through from Google, indicating substantial growth in online traffic.

  • Increase in Organic Traffic: Over 18 months, there was an outstanding 1,828% increase in organic traffic. This surge in organic traffic signifies the successful expansion of the website’s reach and improved online visibility.

These outcomes demonstrate the effectiveness of the SEO strategy in significantly increasing user engagement and organic traffic for Mountain Ridge Log Homes, contributing to substantial business growth.

Organic Traffic After Campaign:

SEO Case Study – Beauty en Route

Posted by

SEO Case Study - Beauty en Route

Increase in organic traffic
0 %
Increase in views of GMB listing
0 %
The Client Beauty en Route

The Presenting Problem

Meagan, the owner of Beauty en Route, offers on-site hair and makeup services through a mobile shop. Recognizing the pivotal role of her website in marketing efforts, she sought to invest in SEO to drive business growth. She discovered our services through Google and was naturally inclined to trust us due to our high search engine rankings.

The Strategy

  1. Find the Best Keywords for Meagan’s Unique Business: The core strategy focused on identifying the most effective keywords for Meagan’s unique business, ensuring that her website would rank prominently for search terms relevant to her services.

  2. Focus on the Locations Served: To maximize the impact of SEO efforts, the strategy honed in on the specific locations where Beauty en Route provides services. This localized approach aimed to capture the attention of potential clients in the areas served.

  3. Increase Visibility to Create Awareness: The overarching goal was to increase the online visibility of Beauty en Route, creating awareness among potential clients searching for on-site beauty services. Enhanced visibility would position Meagan’s business as a top choice in her niche.

  4. Increase Website Visits: An essential objective was to drive more traffic to the website, attracting visitors actively seeking beauty and makeup services. This involved optimizing the website for higher organic search rankings.

The Outcome

The SEO efforts yielded significant outcomes for Beauty en Route:

  • Increase in Impressions: There was an impressive 545% increase in views of the Google My Business listing. This substantial boost in impressions indicates heightened visibility and awareness among potential clients.

  • Increase in Website Traffic: Organic traffic to the website witnessed a notable 202% increase, indicating improved search engine rankings and increased visits from potential clients seeking beauty services.

  • 100% Increase in Website Visits from Google My Business (GMB): The optimized GMB listing led to a 100% increase in website visits directly from Google My Business, further showcasing the success of the SEO strategy.

These outcomes underscore the effectiveness of the SEO strategy in significantly increasing online visibility, website traffic, and visits from potential clients for Beauty en Route. The considerable business growth achieved through these efforts reinforces the value of investing in SEO.

Rankings Overview

Feb 10, 2021 – Aug 31, 2022

Organic Traffic After Campaign:

Mr. Lawn

Posted by

Mr Lawn

Increase in organic traffic
0 %
Increase in viewed search results
0 %
The Client Mr Lawn

The Presenting Problem

Mr. Lawn Installation & Landscape sought to expand its customer base for lawn maintenance services and approached us to create their inaugural advertising plan. After achieving significant success, they subsequently requested assistance in promoting new services.

The Strategy

The SEO efforts yielded impressive outcomes for Mr. Lawn Installation & Landscape:

  • Increase in Sales: The SEM campaign generated over $22,000 in sales during the first month, demonstrating the immediate impact of the strategy in attracting customers.

  • Higher Ranking in Search Results: The company achieved top-three rankings in search results, enhancing their visibility and credibility in the industry.

  • Increase in Website Traffic: There was a notable 65% increase in website visits, indicating a substantial boost in online visibility and user engagement.

  • Increase in Discovery Searches: Viewed search results saw a significant 75% increase, highlighting the success of SEO efforts in capturing the attention of potential customers actively searching for services.

  • Increase in Calls: The SEO strategy led to an impressive 98% increase in incoming calls, showcasing the effectiveness of the campaign in driving customer inquiries and engagement.

These outcomes underscore the success of the SEO strategy in significantly increasing sales, search rankings, website traffic, discovery searches, and calls for Mr. Lawn Installation & Landscape. The transition from lawn maintenance to landscaping services was accomplished successfully, contributing to substantial business growth.

The Outcome

The SEO efforts yielded impressive outcomes for Mr. Lawn Installation & Landscape:

  • Increase in Sales: The SEM campaign generated over $22,000 in sales during the first month, demonstrating the immediate impact of the strategy in attracting customers.

  • Higher Ranking in Search Results: The company achieved top-three rankings in search results, enhancing their visibility and credibility in the industry.

  • Increase in Website Traffic: There was a notable 65% increase in website visits, indicating a substantial boost in online visibility and user engagement.

  • Increase in Discovery Searches: Viewed search results saw a significant 75% increase, highlighting the success of SEO efforts in capturing the attention of potential customers actively searching for services.

  • Increase in Calls: The SEO strategy led to an impressive 98% increase in incoming calls, showcasing the effectiveness of the campaign in driving customer inquiries and engagement.

These outcomes underscore the success of the SEO strategy in significantly increasing sales, search rankings, website traffic, discovery searches, and calls for Mr. Lawn Installation & Landscape. The transition from lawn maintenance to landscaping services was accomplished successfully, contributing to substantial business growth.

Google Analytics

Overview

Before / After

Drag Me!

Organic Traffic After Campaign: