Mr Lawn

Increase in calls
0 %
in sales within first month of Google Ads
$ 0
The Client Mr Lawn

The Presenting Problem

Mr. Lawn Installation & Landscape sought to expand its customer base for lawn maintenance services and approached us to create their yearly advertising plan. 

We started with Google Ads and after achieving significant success of $20,000 increase in revenue directly attributed to Google Ads, they were eager to start with SEO and Map Ranking services as well.

The Strategy

To achieve these results, we implemented our three-phase digital marketing strategy:

  1. Website Design & Optimization (WDO): We ensured Mr. Lawn Installation & Landscape’s website was user-friendly, fast, and conversion-focused. This provided a strong foundation for both SEO and paid campaigns.

  2. Search Engine Optimization (SEO): We executed a targeted SEO strategy, optimizing on-page elements, enhancing local search presence, and building authority through high-quality content and backlinks. This improved search rankings, discovery searches, and organic traffic.

  3. Search Engine Marketing (SEM): We launched a data-driven SEM campaign, leveraging Google Ads to capture high-intent leads. By optimizing ad targeting, keywords, and ad copy, we drove immediate sales while complementing long-term SEO efforts.

This integrated approach maximized visibility, engagement, and conversions, leading to significant business growth for the client.

The Outcome

Our Three-Phases of Digital Marketing delivered remarkable results for Mr. Lawn Installation & Landscape:

  • $22,000+ in Sales (in 1 month) – SEM Success
    Our Search Engine Marketing (SEM) campaign drove immediate results, generating over $22,000 in sales within the first month by targeting high-intent customers through paid advertising.

  • Top 3 Search Rankings – SEO Impact
    Through strategic Search Engine Optimization (SEO) efforts—including on-page enhancements, local SEO, and content optimization—the company achieved top-three rankings in search results, significantly boosting visibility and credibility.

  • 65% Increase in Website Traffic – WDO + SEO
    By combining Website Design & Optimization (WDO) with SEO best practices, we improved site performance, user experience, and search discoverability, leading to a 65% increase in website visits.

  • 75% Increase in Discovery Searches – SEO Visibility
    Our SEO strategy successfully increased search impressions, with a 75% rise in discovery searches, ensuring more potential customers found the business when searching for landscaping services.

  • 98% Increase in Calls – SEO + SEM Synergy
    The combined power of SEO and SEM led to a 98% surge in inbound calls, proving the effectiveness of our strategy in attracting and converting potential leads.

By leveraging a cohesive digital marketing strategy, we successfully helped Mr. Lawn Installation & Landscape transition from lawn maintenance to full-service landscaping, driving sustained business growth.

Before / After

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