SEM Case Study - Nashé Beauty

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The Client Nashé Beauty

The Presenting Problem

Establishing a new global brand, Nashé Beauty, necessitated the design and development of an engaging website. The primary focus was to lay a strong foundation through web design while simultaneously initiating targeted traffic generation via search engine marketing (SEM).

The Strategy

  • Craft a compelling visual brand identity to resonate with the target audience.
  • Design aesthetically pleasing and functional product packaging to enhance brand recognition.
  • Develop an ecommerce platform that facilitates scalability for future growth opportunities.
  • Curate a user-friendly website interface to showcase products effectively and offer comprehensive educational resources.
  • Implement a robust search engine marketing campaign to drive targeted traffic to the website.
  • Analyze initial campaign performance metrics to iteratively refine and optimize marketing strategies for subsequent phases.

The Outcome

  • Increase Awareness and Branding: SEM efforts resulted in over 40,000 new users visiting in a single month.
  • Higher Ranking in Search Results: Attainment of a top-three ranking position in relevant search queries.
  • Increase in Website Traffic: Achieved a remarkable surge of 6000% in website visits, demonstrating significant traction and visibility within the target market.

Google Analytics

Overview

Four Month Traffic Trend: