SEM Case Study - Nashé Beauty
The Presenting Problem
Establishing a new global brand, Nashé Beauty, necessitated the design and development of an engaging website. The primary focus was to lay a strong foundation through web design while simultaneously initiating targeted traffic generation via search engine marketing (SEM).
- Craft a compelling visual brand identity to resonate with the target audience.
- Design aesthetically pleasing and functional product packaging to enhance brand recognition.
- Develop an ecommerce platform that facilitates scalability for future growth opportunities.
- Curate a user-friendly website interface to showcase products effectively and offer comprehensive educational resources.
- Implement a robust search engine marketing campaign to drive targeted traffic to the website.
- Analyze initial campaign performance metrics to iteratively refine and optimize marketing strategies for subsequent phases.
- Increase Awareness and Branding: SEM efforts resulted in over 40,000 new users visiting in a single month.
- Higher Ranking in Search Results: Attainment of a top-three ranking position in relevant search queries.
- Increase in Website Traffic: Achieved a remarkable surge of 6000% in website visits, demonstrating significant traction and visibility within the target market.