You know your target market, and we know where to find them. Whether you sell online or not, Internet marketing provides the absolute best value for dollar. Why? Because your promotional materials only appear when and where they are most effective.
Internet marketing includes search engine optimization, search engine marketing, social media marketing, display advertising, and more. Our marketing experts will recommend a program based on your business model, products and services.
The goal of search engine optimization (SEO) is no longer just about raising the ranking of your website. With advances in the sophistication of search engines, the optimal goal of SEO is to provide a perfect match between you and your ideal customer. This means putting you in the search results when a match occurs on the products or services you provide, the geographic area you serve, the quality and price point, and other factors relevant to your business and consumer decision making.
The term Search Engine Marketing (SEM) is sometimes used to refer to any type of Internet marketing that utilizes search engines, so therefore includes search engine optimization (SEO). Often though, SEM refers only to services offered by the search engines on a fee for service - basically, the placement of brief advertisements that appear very similar to search engine results listings. Search engines like Google, Yahoo, and Bing place these ads above and beside the results.
Social media marketing includes several different types of promotional and public relations activities on Internet sharing sites such as Facebook, LinkedIn, YouTube, Pinterest, Twitter, and Google+. The popularity of these web venues and their use as an interactive communication mechanism makes them ideally suited to customer engagement strategies as well as effective advertising. Customer engagement has two huge benefits.
Online advertising is another term that doesn't have a precise definition, and therefore sometimes includes things like search engine advertising, social media advertising, and even blogs. Generally though, online advertising is the placement of paid ads on a site or digital product (like a game) that belongs to another business. If for example, you sell ladies shoes, an ad on the website of a fashion magazine could produce a significant increase in sales on your website.
According to marketing professionals, email marketing averages a return on investment (ROI) of $40 for every $1 spent. Have you had that kind of success with any other form of promotion? Not likely. Now, we're not talking about spam here. We're talking about well crafted, relevant content sent in the form of newsletters or invitations to people who have the option not to receive notices from you, if that's their choice.