In order to be effective, your website needs to appeal specifically to your target audience. It needs to be designed in a manner that holds their attention while they collect decision making information, and it needs to end in a decision to buy from you.
Our experts understand the psychology of words, images, colours, and decision making, and they're ready to put that expertise to work for you.
Our web design team combines the perfect melding of science and art to showcase your business and turn website visitors into paying customers.
Your website is the focal point of your Internet marketing program. This is the place where consumers decide whether or not to do business with you - sometimes in a heartbeat. Talk to us about a free consultation.
Online advertising is another term that doesn't have a precise definition, and therefore sometimes includes things like search engine advertising, social media advertising, and even blogs. Generally though, online advertising is the placement of paid ads on a site or digital product (like a game) that belongs to another business. If for example, you sell ladies shoes, an ad on the website of a fashion magazine could produce a significant increase in sales on your website.
The term Search Engine Marketing (SEM) is sometimes used to refer to any type of Internet marketing that utilizes search engines, so therefore includes search engine optimization (SEO). Often though, SEM refers only to services offered by the search engines on a fee for service - basically, the placement of brief advertisements that appear very similar to search engine results listings. Search engines like Google, Yahoo, and Bing place these ads above and beside the results.
The goal of search engine optimization (SEO) is no longer just about raising the ranking of your website. With advances in the sophistication of search engines, the optimal goal of SEO is to provide a perfect match between you and your ideal customer. This means putting you in the search results when a match occurs on the products or services you provide, the geographic area you serve, the quality and price point, and other factors relevant to your business and consumer decision making.
Smart phones and tablets are now the go-to devices for Internet users. Instant access to information is an expectation now, so how your website functions on the small screen is a big deal. While most websites do work on a smart phone, most people don't have the patience to zoom in so they can read the menu, zoom in further so they hit the right menu item with their big thumb, wait for the new page to load, then start zooming in again to find the content they're looking for.
If you had $5,000 and the choice of two investments - one paying 3% and one paying 19% - which would you choose? It's kind of a no-brainer. While storefront retailers are struggling to survive and growth estimated at 2 to 3%, Internet sales are still growing at an incredible rate. Global sales are predicted to grow 19% in each of the next two years, and total sales will soon hit the trillion dollar mark.