The goal of search engine optimization (SEO) is no longer just about raising the ranking of your website. With advances in the sophistication of search engines, the optimal goal of SEO is to provide a perfect match between you and your ideal customer. This means putting you in the search results when a match occurs on the products or services you provide, the geographic area you serve, the quality and price point, and other factors relevant to your business and consumer decision making.
Smart phones and tablets are now the go-to devices for Internet users. Instant access to information is an expectation now, so how your website functions on the small screen is a big deal. While most websites do work on a smart phone, most people don't have the patience to zoom in so they can read the menu, zoom in further so they hit the right menu item with their big thumb, wait for the new page to load, then start zooming in again to find the content they're looking for.
The term "web application" refers to unique computer programming that performs a specific function. Online games are an example. In the context of business, custom web applications can provide a wide range of functions to benefit your customers and streamline business operations.A great example of this is a unique web application we developed for Fraser Health and the Provincial Health Services Authority.
If you need to add or change information on your website frequently, a Content Management System will make the process faster and easier, and it will reduce your ongoing costs. A Content Management System (or CMS) is basically internal computer programming that allows you to manage your website content in a simple not-technical interface.
If you had $50,000 and the choice of two investments - one paying 3% and one paying 19% - which would you choose? It's kind of a no-brainer. While storefront retailers are struggling to survive and growth estimated at 2 to 3%, Internet sales are still growing at an incredible rate. Global sales are predicted to grow 19% in each of the next two years, and total sales will soon hit the trillion dollar mark.
Great companies have great websites because they understand the power of the Internet, and they are focusing their budgets where they are getting the best return on investment. Without a doubt, the website is becoming the number one source of customer generation for great companies.
If you conduct sales transactions online, sign documents with a digital signature, or need to keep email conversations private, you can keep this exchange of data from unauthorized access with a "secure socket layer" or SSL. A Security Certificate is a digital authentication service issued by an independent third party.
A relevant, recognized, and memorable domain name is about the greatest asset a company can have in today's global marketplace. So important in fact, that we often recommend that a new business not select a name for itself until it can also find a complementary domain name.
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