When you ask this question more than 10 years ago: “Does your company have a website?” you would not be surprised when you meet a few people saying they don’t have a website for their companies. Some would even ask: “Why would I even need a website? My company is doing well in its sales, thank you very much.”
But today, with practically all the businesses, institutions, and individuals have online presence, you cannot be one of those technology dinosaurs left behind. Here are some reasons:
- In today’s wired world, going online is a matter of survival for any business. If you don’t, you will be left by a very vast market of potential customers who are already online and searching for products and services that your company may have been offering.
- If your company is not accessible online or do not market their products and services on the Internet, chances are, your competitors might be grabbing their attention—and purse.
If your company is still of those companies that have yet to embrace the online world, here are some things that you can do to start your presence on the online world and begin your Internet marketing.
Begin with a website that is good and valuable
A good website will signal a message to your customers—existing and potential ones—that you are already online and you are ready to conduct your business. A valuable website should serve as your online gateway of information between you and your target market. You want people that when they search for a product or service online or look for your business name, your company website should be the one appearing (or at least among those appearing) in the Internet search results. With a good website that provides comprehensive and relevant information about your services and products, you will be tapping a potential target market who might be interested in buying what you sell—with just a few clicks and which can be done right in the comfort of their own homes.
Make sure your website contains updated information about your company and the products and services you are offering. Show to your online customers that you accessible, so your website should carry contact details, whether phone, email or real-time assistance.
Promote your website as much as possible
Try to promote your website as much as possible. Put it in your brochure, flyers, business cards, and your other offline marketing tools.
Use social media as a means of directing your potential customers to your website. Social media sites such as Facebook, Google+, and Twitter can help you reach for potential customers who are on the social media but do not know or may not have enough time to go to your website and browse its pages.
Why not build a good email list?
You may also want to start your Internet marketing by building a good email list of people who may be interested in getting updates from your company. You may want to offer website visitors a sign-up form to receive news and information about your website. In that way, people who are checking their email will receive updates about your products and services and may be interested in checking them out.