We're wrapping up this article series with a few frequently asked questions about Search Engine Optimization, and moving on to another topic. What would you like to learn more about? Send us your questions and suggestions on anything to do with Internet Advertising! Now, FAQs.
Do I need a blog for SEO? No, but a regular blog with relevant content that is valuable to your audience will help your ranking because it is viewed as new, quality content on your site. If you can't commit though to a specific schedule and consistent high quality info, don't start a blog.
If I get a high ranking, do I still need to advertise? If you want to attract new customers, yes. Even if you appear on the first page of search results, that only happens when someone searches for one of your keywords. To attract new audiences, find customers for a new product or service, or develop a new market, you need to advertise.
Do I really need to hire a professional SEO writer? You do need a writer who knows how to produce quality, SEO content. If you have one in-house, that's great. If you have an employee who is a great writer but has no experience with SEO content, Google has some great resources, but it will take time for them to learn. Also, remember that the text is only one part of the SEO formula. (See previous articles in this series for more.)
Why does SEO work go on and on? Because the internet is ever changing - like every second of the day. Sites you have links to or from may go offline. Updates to browsers can conflict with code on your site. Terminology changes, so user search terms change. New competitors spring up. The popularity of a product or service changes. Maintaining a top ranking is a continuous process.
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