• Twitter
  • Facebook
  • LinkedIn
  • Instagram
  • Youtube
Call Us Today!  604-556-0211 |  [email protected]
A Digital Marketing Agency | IIAS - International Internet Advertising Services Inc.
  • SERVICES ⌄
    • Website Design & Optimization
    • Social Media Optimization
    • Search Engine Marketing
    • Search Engine Optimization
  • DISCOVERY
  • TESTIMONIALS
    • Case Studies
    • Creative
  • ABOUT
    • The iias Manifesto
    • Blog
  • CONTACT US
  • Menu

Your Logo = $$$

Blog

In a blind taste test between Coca-Cola and Pepsi the results are almost always a 50/50 split; however, Coca-Cola has 43% of the market and Pepsi has 30%. Why? It would seem that Coca-Cola’s marketing is far superior. Many factors could be argued but I’m going to focus on one, the logo.

The Coca-Cola logo so iconic, that some people use it as a home decoration. While Pepsi has changed its logo over and over again,

Coca-Cola got their logo bang on back in the early 1900s and stuck with it. Compared to Pepsi the Coca-Cola logo looks better every time. It’s a competitive advantage that leads straight to the bank.

There are many factors that lead to the success of a business. I’m simply focusing on this one ingredient to the recipe. Although it may be difficult to quantify, the quality of your logo will affect your bottom line. It adds credibility by giving an impression of quality. If a company is dressed for success then there must be quality in their product.

A logo should be:

  • Simple
  • Timeless
  • Appropriate
  • Memorable
  • Versatile

Take your logo design seriously. Don’t cheap out on the design. There are companies that offer cheap logo design but all they do is connect your name to an icon that they pulled out of a collection. Chances are someone else will have the same logo with their name attached to it. Just because some people got lucky doesn’t mean you will.

Make sure that you have a vector copy of you logo in your possession. A lot of design companies will design a logo for you but retain the rights to it. You end up paying for your logo over and over again every time you get an ad or website designed. I’m surprised by how many companies aren’t in control of their brand.

Don’t let people mess with your brand. I’ve come across companies where the logo is one way on the website, another way on the building and another way on their print media. This dissolves the impact and memorability.

Your logo is a vital part of your success equation. You may be doing just fine without one but how much more successful would you be if you had a solid brand? How much money are you not making? Get your logo right the first time and stick with it!

Paul Nicholson

Senior Media Designer

July 2, 2014/by Andrew Jaster
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail

Recent Posts

  • Is Your Website Doing Its Job?
    November 20, 2019 1:07 am
  • Liar, liar, pants on fire!
    November 5, 2019 5:15 am
  • Life is a breach
    October 8, 2019 1:00 am
  • 7 marketing tips for service providers
    September 24, 2019 1:03 am
  • It’s time to plan your fall and winter promotions
    September 10, 2019 12:39 pm
  • A simple way to test your web content
    August 26, 2019 1:06 am
  • Understanding website analytics
    August 12, 2019 5:20 pm
  • Influence vs manipulation in web design
    July 30, 2019 3:01 pm
  • Add some digital time-off to your vacation
    July 16, 2019 1:18 pm
  • Dealing with customer complaints
    July 2, 2019 1:00 am
  • More reviews = more business
    June 18, 2019 1:52 am
  • What the f…fake
    June 4, 2019 1:37 am
  • Three great ways to use Social Media Marketing
    May 20, 2019 1:06 am
  • 5 signs that you need a new website
    May 6, 2019 1:07 am
  • What’s the difference between internet advertising & marketing?
    April 30, 2019 2:45 pm
  • It’s time for your online spring clean-up!
    April 16, 2019 2:00 pm
  • Three of the best times to use search engine marketing
    April 2, 2019 12:53 am
  • Customers who demand more
    March 28, 2019 2:12 am
  • Why we like our clients involved in SEO
    March 19, 2019 3:53 pm
  • Is the only street in Scamville the “Hard Way?” Part 3
    March 5, 2019 10:55 am

International Toll Free
1-877-999-4427

Vancouver Office


Office 1023 | 100, 535 Thurlow St
Vancouver, BC
V6E 3L2

Phone: 604-757-0995

International Toll Free: 1-877-999-4427

Abbotsford Office


#302 – 2722 Allwood St.
Abbotsford, BC
V2T 3R7

Phone: 604-556-0211

Useful Links


  • Website Design & Optimization
  • Social Media Marketing
  • Your Search Engine Marketing
  • Search Engine Optimization
  • Internet Advertising Blog
  • Our Testimonials

Sign up for iias news!

 

Thanks for signing up!

Are you a robot? No

© Copyright 1995 - 2019  |   International Internet Advertising Services Inc.   -   iias   |   All Rights Reserved   |  Terms of Use   |   Privacy Policy
Agency locations served: Abbotsford SEO - Chilliwack SEO - Langley SEO - Surrey SEO - Burnaby SEO - Vancouver SEO - Vancouver Website Design - Abbotsford Web Design
  • Twitter
  • Facebook
  • LinkedIn
  • Instagram
  • Youtube
Why You Should Prefer Internet Marketing Over Offline Marketing Harnessing the Benefits of E-newsletters
Scroll to top