The Buy Canadian sentiment sure looks like it’s going to stick. Even some sympathetic Americans are joining the movement. If you haven’t already done so, it’s time to tweak your website to make sure your Canadian status is obvious and promoted. Let’s look at a few ways you can do that.
Visual: An easy way to show that you’re a Canadian company is to put a flag or maple leaf in the header of your site. People understand the icons and having one in the header will make sure it shows up on all of your site’s pages.
Organic SEO: While organic SEO can take several weeks to produce results, it will likely serve you well for years. We can update your address, content, and header tags to improve your ranking for shoppers who are specifically searching for Canadian products or services.
Grouping Products: If you sell some items that are Canadian made and some that aren’t, consider grouping all of your Canadian goods separately. We can create and advertise a new landing page to direct shoppers to these products.
Local SEO: Local SEO literally puts you on the map. It increases your ranking with those searching in your area, making it more likely for them to choose your business. If you sell any tourism related products or services, optimizing for local sales now will also give you a boost with travelers in your area over the summer season.
Go forth and SELL Canadian!