Web Design Case Study - Aedge Landscape
Aedge Landscaping is a Langley, BC-based company dedicated to transforming outdoor spaces into lush, functional, and sustainable environments. With a focus on new lawn installations, sod replacement, and artificial turf solutions, Aedge helps homeowners and businesses boost their curb appeal, enhance property value, and enjoy beautiful green spaces year-round.
As the business grew, Aedge Landscaping realized the need for a modern, user-friendly website that could effectively showcase their services, highlight their work, and serve as a reliable tool for attracting new clients and generating leads.
About this Project
Before working with us, Aedge Landscaping faced a few key challenges:
Limited Online Visibility: Without a well-structured website, Aedge struggled to reach new customers searching for landscaping services online.
Inconsistent Branding and Messaging: Their previous web presence didn’t effectively communicate their professionalism, experience, or the range of services offered.
Need for Lead Generation: The company needed a better way to capture inquiries from interested homeowners and businesses.
OUR APPROACH
We set out to design and build a website that would reflect Aedge Landscaping’s commitment to quality, while helping them attract, inform, and convert visitors into clients.
Our Goals Included:
Showcasing Services with Clarity
We created individual service pages to highlight Aedge’s core offerings—new lawn installations, sod replacement, and artificial turf—each with clear descriptions, benefits, and calls to action.Visual Appeal That Reflects Their Work
Landscaping is all about visual impact, so we focused on strong imagery, clean design, and a natural color palette that aligns with Aedge’s brand and service outcomes.Easy Navigation and Mobile Optimization
We developed a clean, responsive layout that works beautifully across all devices, making it easy for potential customers to browse services, view past projects, and request quotes.Lead Generation Built-In
Strategic call-to-action buttons and a prominent contact form were added throughout the site to encourage inquiries and make it easy for users to get in touch.Local SEO Optimization
With a focus on Langley and surrounding areas, we implemented key SEO strategies to improve search visibility and bring in local leads.
RESULTS
The new website has significantly improved Aedge Landscaping’s digital presence:
Stronger Online Credibility: The updated design positions Aedge as a professional, trustworthy landscaping company.
Higher Engagement and Inquiries: Visitors now spend more time exploring services and reaching out through the easy-to-use contact form.
Better Local Visibility: Optimized for local search, the site helps Aedge appear in more search results for landscaping services in Langley and nearby areas.
Streamlined Customer Experience: Clients can now clearly understand what Aedge offers and how to get started, making the journey from visitor to customer much smoother.
Aedge Landscaping now has a clean, professional website that supports their growth and showcases the craftsmanship behind every project. By combining strong visuals, easy navigation, and a focus on lead generation, the site helps the Aedge team do what they do best: create beautiful outdoor spaces their clients can be proud of.