Web Design Case Study - Trophy Ornamentals
Trophy Ornamentals is a well-established provider of high-quality nursery stock shrubs in British Columbia. Their reputation for supplying garden centers, re-wholesalers, and professional landscapers with vibrant, reliable plant material has made them a trusted name in the industry.
They needed a professional online presence to reflect their reputation, showcase their nursery stock, and make it easier for customers to learn about their offerings and connect with them.
About this Project
Before working with us, Trophy Ornamentals faced a few key challenges:
No Centralized Online Presence: While well-established in the industry, Trophy didn’t have a dedicated website for showcasing their nursery stock or providing key business information online.
Lack of Product Visibility: Potential clients had no easy way to browse available shrubs, learn about their varieties, or access availability lists without reaching out directly.
Missed Opportunities for Engagement: Without a clear call-to-action or online contact flow, Trophy needed a streamlined way for new and existing customers to connect and inquire.
OUR APPROACH
We worked closely with the Trophy team to create a custom website that brought their business to life online. Key priorities included:
Clean, Modern Design: A polished visual look to match the professionalism of their brand.
- Mobile-Friendly Layout: Ensuring usability across phones, tablets, and desktops.
- Product-Focused Experience: Showcasing their wide variety of shrubs, from Buxus and Azaleas to ornamental conifers.
- Clear Pathways to Connect: Including intuitive calls-to-action and an easy-to-access availability list.
- Flexible and Scalable: Built with room to grow as their offerings expand seasonally.
RESULTS
The new website gives Trophy Ornamentals a strong digital foundation:
Improved Online Presentation: The clean, modern design reflects the quality and professionalism of Trophy Ornamentals, giving visitors confidence from their first interaction.
Product-Centered Layout: The site showcases a wide range of nursery stock shrubs through structured categories and visuals, helping customers easily understand what’s available.
- Simple Contact Experience: With clearly placed calls-to-action and a direct path to the availability list, it’s easier for new and returning customers to reach out.
Since launching, the site has provided Trophy Ornamentals with a polished and professional online presence that supports their long-standing reputation in the industry. It’s a platform they can confidently grow with, season after season.
