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Web Design Case Study:

Trophy Ornamentals Inc.

The Review

Image: Web Design Case Study:

Business Challenge

Trophy Ornamentals, a trusted name in the wholesale nursery industry for over 20 years, had built its reputation on exceptional plant quality and dependable service. However, their old website didn’t convey that same level of professionalism or industry stature. It lacked modern design, clear product presentation, and conversion-focused pathways for wholesale buyers. The team needed a digital presence that reflected their growth, simplified customer inquiries, and elevated their credibility across Canada’s horticultural market.

Just some of the pages we created

Homepage

Cultivating quality, trust, and growth — premium nursery stock for wholesale buyers across Canada.
Like what you see?

Winterberry

Brilliant red winterberry stems grown to perfection — a seasonal favourite trusted by florists and wholesalers alike.
Does Your site need a Refresh?

Gallery

See the difference quality makes — explore our nursery stock and winterberry collection in full bloom.
Check them out >

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Client Overview

Family-owned and operated, Trophy Ornamentals specializes in premium nursery stock and decorative winterberry branches for wholesale customers including landscape professionals, garden centres, and growers. With deep roots in the Fraser Valley, they combine hands-on horticultural expertise with a commitment to consistency, reliability, and service “with a smile.” Their challenge wasn’t growing plants — it was growing their digital presence to match the scale and quality of their business.

Image for Web Design Case Study - Trophy Ornamentals
  • Wholesale-Ready & Scalable
  • Buyer-Focused Product Pages
  • Rooted in Trust & Authenticity
  • Mobile-First, Fast & Fully Managed
Visit the Site
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Image: Solutions We Delivered
Image: Solutions We Delivered
Image: Solutions We Delivered
Image: Solutions We Delivered
Image: Solutions We Delivered

Solutions We Delivered

IIAS collaborated with Trophy Ornamentals Inc. to rebuild their website with strategic improvements:

Modern, Mobile-First Redesign

We built a new, responsive website that highlights Trophy Ornamentals’ premium nursery inventory through bold visuals, refined typography, and clean navigation — all optimized for mobile and tablet users.

Wholesale-Focused User Experience

We structured the content and contact flow around the needs of professional buyers, making it easier to browse available stock, view gallery images, and submit inquiries.

Brand Refresh & Visual Identity

Using natural greens, high-contrast photography, and clear whitespace, we brought their brand to life online — reflecting growth, trust, and expertise in every visual element.

SEO & Content Management Foundation

We implemented SEO best practices, streamlined URLs, and a user-friendly CMS so the client can easily update nursery listings, gallery photos, and seasonal availability on their own.

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screenshot_about-us_desktop_1920x1080_aHR0cHM6_2025-10-28T14-43-14-508Z
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screenshot_gallery_desktop_1920x1080_aHR0cHM6_2025-10-28T14-43-21-868Z
screenshot_winterberry_desktop_1920x1080_aHR0cHM6_2025-10-28T14-43-29-303Z

Key Outcomes

  • Premium Brand Representation: A modern digital presence that finally mirrors the quality of their nursery stock.

  • Increased Lead Conversions: Clearer inquiry forms and CTAs designed specifically for wholesale customers.

  • Improved SEO Visibility: Optimized content structure now attracts more qualified traffic from across Canada.

  • Simplified Content Updates: Trophy Ornamentals’ team can now make updates internally, reducing delays and costs.

Check them out Now

Conclusion

The new Trophy Ornamentals website captures the spirit of their operation — premium quality, dependability, and genuine passion for horticulture. With a refreshed online identity and streamlined UX, they are now better positioned to serve wholesale buyers nationwide while managing their content with confidence. IIAS continues to support their growth with ongoing maintenance, SEO monitoring, and digital strategy guidance.

What People Say About Us

Client Testimonials

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iias - International Internet Advertising Services Inc.
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Diane Marsh profile picture
Diane Marsh
1 year ago
Redid our website and email system and listened to what we wanted and did a great job. We are pleased with the way the new website draws your interest to the animals and the charity.
Glenda profile picture
Glenda
1 year ago
Our website is a critical link to the supporters of the non profit I work with. Nick and Paul took time to understand our unique needs and tailor the design and esthetic to align to our goals.

Meetings were always well structured, timely and informative. Support was only ever a quick request away. We are so pleased with the end result, delivering on objectives and coming in on budget.
Chelsea Lenser profile picture
Chelsea Lenser
2 years ago
Great work, friendly and easy to collaborate with.
John Lopez profile picture
John Lopez
2 years ago
Nick and Mike were fantastic helping us grow our contracting business. From web design, marketing strategy, and all the fine tune adjustments throughout the years the friendly team at iias took care of that end for us so we could do what we do best. And now that other opportunities are evolving for us we are looking forward to growing those businesses together with the iias team support.
HD Plastic profile picture
HD Plastic
2 years ago
We work with IIAS for the past two years for our food packaging website, and I can't say enough about their excellent service. Nick and his team are incredibly attentive, always responsive to our needs, and demonstrate great professionalism in every interaction. Thanks to their expertise, we've seen consistent growth in our organic traffic over the last two years. I highly recommend IIAS for anyone looking to improve their SEO strategy!
Jeet Sidhu profile picture
Jeet Sidhu
2 years ago
Our family business had the great pleasure of working with Mike and his team at International Internet Advertising Services. Mike was extremely helpful and gave us practical ideas and as well as amazing ideas outside the box.

We had a major deadline for an industry event and Mike got the website and related materials for the event done in a very short amount of time. We thought we approached Mike too late for the event but he hustled and got it done.

We are grateful to IIAS and we absolutely love their designs and the feedback from our industry partners validates this.

I strongly recommend Mike and his team as they will get the job right, on time and within budget.
Michelle Demarinis profile picture
Michelle Demarinis
3 years ago
My website had crashed and iias had it up and running in no time. They also improved the look of my site. Very impressed with their knowledge and capability.
Jamie Hennessy profile picture
Jamie Hennessy
3 years ago
IIAS is top notch and will help your business get better results with less investment in google adds.
Sean MacNeil profile picture
Sean MacNeil
3 years ago
Fast project turnaround and concise communication in all phases of development and implementation
Danielle Holtjer profile picture
Danielle Holtjer
3 years ago
Nick and his team are lovely! He guided me through a start-up website, and we are now at 4000 visits a month. Highly recommend everyone at IIAS.
Gina Spencer profile picture
Gina Spencer
3 years ago
Knowledgeable and outstanding customer service!
Moreza Bahar profile picture
Moreza Bahar
3 years ago
We used IIAS for our digital marketing and they've helped our website generate leads for our business. It's been a great experience working with Nick and his team there. I have referred IIAS to a number of my friends and I also strongly recommend it here.
khatereh nejadkazemi profile picture
khatereh nejadkazemi
3 years ago
Nick and their team go above and beyond to help their clients achieve their desired goals. They are very professional, knowledgeable, and punctual. Nick always gives best advice to his clients and I wholeheartedly recommend him.
Steve Klassen profile picture
Steve Klassen
3 years ago
Upon a chance encounter with Nick, he was quick to offer his services in helping us get our website up and running. Despite my limited knowledge and endless questions regarding all things tech & websites, he was patient, insightful and generous with his time. He was great at following up with our status and satisfaction with the site. Plus he gave us a great discount for his services. I can honestly say that without Nick, I'd still be floundering in trying to get our site up and running.
Beauty En Route profile picture
Beauty En Route
5 years ago
I have been working with Nick and his team at iias for SEO for the past six months and have had amazing results. In this time, I can see that our website traffic has tripled from Google, and we are also getting around twice as many people seeing our map listing on Google. On top of the impactful improvements they have made to my traffic, Nick is also great at communicating. I can tell they care about me because we have meetings every month and they make sure I'm in the loop with their detailed reports and understand the basics of what they are even doing. Nick has also always gone the extra mile to answer any questions I have.

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