How to Use Twitter for Sales and Marketing

Posted on: July 2, 2014

Without a doubt, people who are into Internet marketing are using Twitter for sales and marketing. There is no reason for you not to tap the power of Twitter to promote your produces and services.

Information resource

Use Twitter to post information about your products and services. If you are actively posting on Twitter you can provide a one-stop information resource about the products and services that you have to offer. A lot of people are on Twitter. Why not tap that market to tell them about your website? In that way, you can translate that Twitter traffic into your website.
Make sure your Twitter account has a separate identity from your other social media accounts, such as Facebook, and Google+. In most cases, people who find that the contents of a company is the same with the company’s Facebook and Twitter accounts, then there is no reason for adding your Facebook and Google+ accounts.

Hold contests to promote awareness and generate sales

Holding contests or special sales can create a lot of buzz about your product or service. For example, if you are selling laptops, why not hold a contest that will promote your latest laptop products? Some websites for example offer special discounts to people who tweet about the products or services. Other contests for example ask people to tag the company’s Twitter account and use a Twitter hashtag and then tweet promotional content about the product or service. Some of the more successful Twitter campaigns have their hashtags land in the trending results of a certain country, and even worldwide.

Holding special sales or discounts to your readers or followers provide immediate awareness and understanding of your products and services. The contests or sales will help drive additional traffic from your readers or potential customers.

Keeping in touch

Keep in touch with your Twitter followers. Do not wait for people to tweet you. As much as possible, do not wait for them. Be pro-active in tweeting people. After all, these Twitter followers are people who are interested in your products and services. For example, you have a new product or service. Make use of your Twitter to promote it; do not wait for someone to tweet about it, or provide reviews. If you have decided to make your Twitter account your company’s conversation portal online, then try to engage people in a conversation about your products and services. Or if they have concerns or inquiries about your product or service, people can ask them via the company’s Twitter account.
It is always good to monitor your company on Twitter. What do others think about your Twitter account? How many followers do you have? Of your followers, how many of them are potential target customers? Do an analytics of your Twitter followers to determine what type of followers you have. After determining who your target market in Twitter is, follow them. In fact, using your company’s Twitter account, tweet them, comment about their posts, and interact with them. In this way, you are building a close relationship with your potential customers.