Your Logo = $$$
In a blind taste test between Coca-Cola and Pepsi the results are almost always a 50/50 split; however, Coca-Cola has 43% of the market and Pepsi has 30%. Why? It would seem that Coca-Cola’s marketing is far superior. Many factors could be argued but I’m going to focus on one, the logo. The Coca-Cola logo […]
Why You Should Prefer Internet Marketing Over Offline Marketing
In today’s wired world, it is almost natural for businesses to market their products and services online. After all, a lot of people nowadays spend considerable time online not just to get information but also to purchase products and services they need and want. Having said that however, one wonders: So does this mean I […]
What is Search Engine Marketing / SEM?
We get this question from many of our clients and the overall answer is quite simple. Search Engine Marketing is a form of Internet Advertising which promotes websites by increasing their visibility in search engines. Now that we have covered the short answer things can get a little more confusing because many in the industry […]
Time for Beautiful Outdoor Photos
Between May and July is the best time of year to take your outdoor photographs in Canada and particularly on the West Coast. Quite often we have vivid blue sky with white puffy clouds this time of the year. Add to this the beautiful green leaves, blossoming flowers and lush green lawns and you have […]
Internet Marketing on a Tight Budget: The Lowdown
In a wired world where every online business is fighting for attention from customers, it has become more difficult to get noticed by your target market. Aside from the usual distractions online and in social media, you are also competing with bigger companies that have spent a lot of money in their marketing and advertising […]
How to Use Twitter for Sales and Marketing
Without a doubt, people who are into Internet marketing are using Twitter for sales and marketing. There is no reason for you not to tap the power of Twitter to promote your produces and services. Information resource Use Twitter to post information about your products and services. If you are actively posting on Twitter you […]
Getting a Virtual “Foot In the Door” – Ekonovac
With new media exploding all around us, it’s easy to get caught up in the fad of the day, and to totally forget about marketing basics. Back in the day, if you wanted to sell home appliances, you targeted women who worked in the home. If you could get your “foot in the door” to […]
Free Software – Top Picks
Most of us have downloaded free software only to be let down, wasting time and energy trying to figure out the software and decide if it was worth the time and energy to download it. I have found some really great software that is as good as, if not better than the industry standard. Here […]
E2D Produces Award-Winning Results!
On June 25th, Fraser Health won the Award of Merit – Top Innovation at the Excellence in BC Health Care Awards for their new surgery web pages and the Soonest Surgery Tool. Why am I so excited? Because we built the tool! And because it is a shining example of our E2D development model at […]