The search engine optimization process takes its cues from the world around us. Every shift in trends or technology needs to be considered, as well as simple aging. If you don’t have an active SEO updating service, here are six reasons to get an update started now.
1. Algorithm Changes
Search engines update their algorithms more often than you may think. Google has done two core updates recently – one was completed in September, and the other is currently being rolled out. These updates can change the focus of key elements that impact your website’s ranking. The longer you wait to re-optimize your site, the harder it will be to climb back up the ranks.
2. Evolving Keywords
Did you know that the Cambridge Dictionary added more than 3,000 new words so far this year? So, now keywords aren’t just about trends – the entire lexicon can change, particularly for teens and young adults. That makes it even more important to review and update the keywords in your SEO strategy.
3. Content Freshness
You can’t refrigerate content, so it gets old fast. Search engines and visitors value fresh content. That’s not to say that you need to rewrite your entire site, but the regular addition of a blog post or a short article about a new product really helps convey that your site is current and relevant.
4. Technical Improvements
SEO isn’t just about content; it’s also about the technical aspects of your website. Regular updates can help identify and fix technical issues that might be hurting your SEO performance, such as broken links, slow load times, or poor mobile optimization. These technical improvements can significantly enhance your site’s performance, making it more attractive to both users and search engines.
5. New SEO Tools and Techniques
SEO is always advancing with new tools, techniques, and best practices. You don’t need to know how advanced analytics or AI-powered insights work, you just need to be aware that SEO is constantly evolving, so there is always something more to be done to boost your ranking.
6. Staying Competitive
Whether it’s an old competitor or a new start-up after some of your market share, staying high in the results ranking contributes greatly to your success. To ensure that you remain competitive, you need to update your SEO regularly. You never want to lose ground to businesses that are more proactive and current with their SEO efforts.