Five Tips for Increasing Brand Loyalty
The concept of loyalty is a common thread in thoughts and behaviours these days. But, as we know, loyalties can change. Returning customers are the most valuable, so here are five tips to keep them loyal to your brand.
1 – Always meet expectations
You have to continue to earn loyalty. While an occasional mis-step that is quickly rectified might be overlooked, failure to provide the value that customers have come to expect isn’t likely to be tolerated for very long. Make sure you to keep an eye on quality and that your employees know that a fast solution to any dissatisfaction with products or services is the move you will always support.
2 – Be the brand you want to see
Your brand is the personification of your business. If you want your brand to be valued by others, it needs to demonstrate the characteristics of someone who is of value to their community. That doesn’t necessarily mean being a volunteer or giving money to a charity, but it does mean being fair, honest, and likeable.
3 – Stay in tune with customers
Keeping with the previous sentiment, your friends appreciate it when you check-in with them, and so will your customers. It shows that you care about them and want to stay up to date on their wants and needs. In business, there are a number of ways you can do this, from monitoring social media to conducting surveys.
4 – Random acts of appreciation
Formal loyalty programs are a great way to keep customers coming back, but unexpected gifts are always the best, right? Whether it’s a spontaneous discount or movie tickets, a personal showing of appreciation makes a lasting impression.
5 – Stay visible
If what you offer isn’t a constant necessity, staying top of mind remains essential, even with loyal customers. People forget. Keep your SEO up to date and maintain a regular advertising campaign.
