How to Boost Your Company’s Klout Score

Posted on: June 30, 2014

Klout score is the new buzzword in the Internet, and especially for social media, today. An online and mobile application that measures an entity’s magnitude of influence in social media networks, it is a figure that can range from 1 to 100 summarizing for you and all your stakeholders the sway that you reach and hold you have over various market segments. The general rule is that a higher score for an entity is always better.

Klout ScoreThe Klout score can apply to both individual persons and for organizations such as businesses. When I was just starting to understand the Klout score, I enrolled myself and my social media accounts. As time went on, I realized that I can also have a separate Klout score for my company, as well as specific services and products that we are offering. After that, it didn’t take me long to figure out that as the company’s score was increasing, so did my sales and customer count. Now, I consciously engage in activities that will boost my company’s Klout score, firm in the belief that this will benefit my business in the long run.

If you’re interested in doing the same, here are four easy ways to boost your company’s Klout score.

1. Get your company into Twitter and Facebook. Those two are the biggest social networks around, amassing millions of follower per month. Their network users are also very active, spending about four hours every day in those two networks. Join Twitter and Facebook, and you already put your company in that circle, guaranteeing you at least a Klout score between 10 and 20 in your first week alone

2. Share-worthy content is a must. Your company is only as good as your last post. To keep your network interested and engaged, you must constantly offer new, share-able, retweet-able content that can easily go viral. I recommend posting at least four everyday, to boost your Klout score. Texts must be short, sweet, and witty. Photos are more powerful than plain textual status, so use them as much as possible. Fun videos can also be very popular.

3. Be social. The point of being on any social network is to socialize and to create relationships. Your company should make an active decision to engage others on social media. Reply to others when they tweet you, even if to just to say your thanks for their message. Join conversations, ask questions, and share your opinion. Those are

4. Engage influential people’s attention. Leverage the influence of other users in your company’s network to boost your Klout score. You can do this by getting them to notice your company’s social media accounts either by asking them questions, retweeting their content, or directing messages that will entertain them. Score a reply, a retweet, or a share from them, and your company’s Klout score is sure to go up.