Happy New Year! That was a nice break, but now, back to work!
Much of our work is optimizing websites, aimed at attracting and converting customers for our clients. In this article series, we’re providing a more in-depth discussion about the tasks involved in optimization. Today, we’re looking at tactics referred to as “off-page SEO.”
As it sounds, off-page strategies are things that are done to bolster your site from beyond its own borders. We’re talking about links from other sites, social media engagement, brand mentions, Google reviews, and local SEO.
You can think of these as your brand’s reputation on the internet. Who’s talking about you? Are they making referrals to your business? Are you showing up as a neighbourhood supplier of products or services?
Backlinks
Backlinks are links that bring others to your site. The tricky part is getting the right kind of links from high-quality sites that have some relevance to your own. While there are ways to do this yourself, that will very likely backfire, as filtering out the bad actors takes knowledge and experience. It’s best to leave this to experts like our SEO team.
Social Media
Posting relevant and interesting information about your business on social media, particularly if you engage in conversations with other users, shows that your business is active and has something desired to offer. Again, you can’t cheat the algorithms with drivel that doesn’t make sense or doesn’t offer any information of value. Most marketers create social content calendars to plan posts in advance, and of course, to monitor comments and engage in the dialogue.
Customer Reviews
Great reviews are invaluable and encouraging them is well worth your time and effort. Google Reviews, for example, appear in search and allow you to converse with reviewers, giving you the opportunity to demonstrate your brand character.
Local SEO
If you cater to local or regional consumers, local SEO is essential. This profile is what allows your site to appear in the map section of search results – often the first businesses a customer will check out. In places like the Lower Mainland, where there are many communities in a relatively small area, local SEO takes time to set up, but is well worth the cost, with a high return on investment.
We Build Websites That Work
Aedge Landscaping is one of our clients who really benefited from local SEO, and some other website improvements. Read the Case Study.
