Video is a powerful marketing tool for any business. Sometimes words and images just aren’t enough. It’s never been easier and cheaper to produce and promote video. A lot of small companies are using video to showcase their products and services. But some videos seem to get more traction than others. Here are a few simple tips on how to make a great video and get it out there.
1. Consistent, creative quality content.
Give the people what they want! Make videos people want to see not what you want them to see. I hate to break this to you, but viewers initially may not care about your new product. They want to be entertained, learn and solve problems. Take one of those elements and use it to promote your product. Do it right and watch the views role in.
2. Ranking
YouTube ranks videos by the amount of seconds people spend on a video, the number of comments, the number of likes, the number of times your video is shared on social media and the number of times your video is displayed on a website. So make sure your video is well connected and worth watching.
3. Social media
Leveraging social media will get your videos out there. Setting up social media pages on multiple platforms will connect your videos to a larger and broader audience. By posting those videos on social media, you also bolster your social media pages.
4. Community
Setup a YouTube page and connect with the people that are into what you do. If you sell sewing machines, than connect with sewing and quilting clubs. If you build houses, than connect with realtors and decorators. If you make videos that other people want to post and collaborate with your work will be that much more viral.
5. Naming & Thumbnail Image
Make a title that is simple, to the point and gives people something they want. If you monetize your YouTube account you can make your own thumbnail images. (You can still turn off monetization on all but one of your individual videos.) Making an attractive thumbnail will create more views.
If you have a smartphone or a new SLR camera, you can make a great marketing video. A simple one-minute video showcasing the things that make your company unique could become your best customer acquisition tool. With the latest tools available you’d be surprised how easy it is.
If you need any help or advice on making a video give us a call at: 604-556-0211.