Web Design Case Study - Karice Lighting

The Client Karice Lighting

Founded in 1993 by the dynamic duo of ironworker and machinist Maurice Dery and artist Karen Dery, Karice Lighting has evolved from a passionate family business into an internationally acclaimed leader in decorative lighting. The company is renowned for its originality, artistic designs, and unmatched craftsmanship in creating custom lighting solutions for residential, commercial, and public spaces. With the addition of machinist and designer Jordan Dery, the family legacy of innovation continues to thrive, blending traditional techniques with cutting-edge design.

About this Project

This project aimed to amplify Karice Lighting’s visibility among independent sales agents and bolster support for these agents in assisting their clients’ purchasing decisions. The focus was on refining the product navigation experience through a catalog-style layout, streamlining product categories into ‘artistic’ and ‘contemporary’ themes for quick access, and enriching product pages with detailed information, spec sheets, technical details, and high-quality images. Additionally, the introduction of a ‘where to buy’ feature and a secure login area for agents were key components designed to strengthen agent relationships and drive business growth.

OBJECTIVES

Showcase Artistic and Innovative Designs: Develop a visually stunning website that highlights Karice Lighting’s unique blend of artistry and innovation, ensuring that each product is presented in a way that captures the brand’s essence and craftsmanship.
User-Friendly Content Management System: Implement an intuitive content management system that empowers the Karice team to effortlessly update product listings, content, and images, maintaining the website’s relevance and appeal with minimal technical skill required.
Distinctive Competitive Edge: Strategically position Karice Lighting in the market to distinguish it from competitors through unique web design elements, storytelling, and showcasing the bespoke nature of their products.
Streamlined Product Navigation and Categorization: Organize the product portfolio into an easily navigable structure that simplifies the browsing experience, allowing sales agents and clients to find relevant products and information efficiently.
Deliver the “WOW” Factor: Create an immersive online experience that not only reflects the quality and creativity of Karice Lighting’s products but also engages and inspires visitors, leaving a lasting impression that encourages exploration and interaction.

By achieving these objectives, the redesigned Karice Lighting website serves as a powerful tool for enhancing brand exposure, supporting sales efforts, and ultimately driving business growth through a strategic blend of aesthetics, functionality, and user engagement.