Web Design Case Study - HortyGirl

The Client HortyGirl

HortyGirl, was established in 2005 and located in Langley, B.C., as a horticulture-focused company with a dedicated team boasting extensive experience in wholesale and retail sales and service, a diploma in horticulture, a floral design certificate, and expertise in direct-to-business relationships.

HortyGirl, is committed to fostering a thriving work environment characterized by inspired, talented, and motivated staff, all of whom strive to deliver exceptional products and service to our valued customers.

About this Project

Our project aimed to revolutionize HortyGirl’s online presence with a fresh website design that incorporates new branding elements and provides users with a comprehensive understanding of HortyGirl’s mission. Our objectives were to showcase the key features and benefits of HortyGirl’s product offerings, encapsulate the brand essence of HortyGirl, and elevate the overall appeal of the brand.

OBJECTIVES

Promote HortyGirl Products and Drive In-Store Visits: Our primary objective was to effectively promote HortyGirl’s products and encourage website visitors to explore the brand further by visiting a retail store. This would be achieved by strategically highlighting products and their benefits.
Create a Professional, Visually Captivating, and Responsive Website: We strived to craft a professional and visually captivating website that adapts seamlessly to various screen sizes and devices. This responsive design would ensure an optimal user experience for all visitors.
Develop an Intuitive Menu and Navigation System: An essential goal was to provide an intuitive menu and navigation system that simplifies the user journey, making it effortless for visitors to find the information they seek.
Facilitate Store Locator: To enhance user convenience, we aimed to make it effortless for website visitors to locate nearby retail stores, reinforcing the connection between the online and physical shopping experience.
Regularly Update Blog Entries: To keep the website dynamic and engaging, we planned to regularly update the blog section with informative and relevant content that adds value to the users’ experience.

By achieving these objectives, our goal was to not only enhance HortyGirl’s online presence but also drive tangible growth in their business through improved user engagement and conversions.