Web Design Case Study - Doug Lester Mediation Services

The Client Doug Lester Mediation Services

There are numerous benefits to settling disputes through mediation, particularly when you have a knowledgeable and experienced mediator like Doug Lester. As a practicing lawyer, Doug saw those benefits himself and transitioned to mediation services exclusively.

Doug offers professional, confidential, and most importantly, successful mediation to clients throughout the Lower Mainland. Nominated by his peers, he was honoured with the designation of King’s Counsel for exceptional merit and contribution to the legal profession. Doug is a dispute resolution specialist that you can trust to be thoughtful and effective in guiding you to a solution.

About this Project

The primary objective of redesigning the Doug Lester Mediation Services website was to create a dynamic online platform that not only serves as a catalog of sales material for consumers but also provides vital, up-to-date product information to support the company’s extensive dealer network. The project was envisioned to enhance the brand’s digital presence, streamline content management, and improve user engagement across both consumer and dealer segments.

OBJECTIVES

Enhance Visual Navigation: Develop an intuitive, visually guided navigation system on the website that allows consumers to effortlessly explore product offerings, emphasizing user-friendly design principles to improve the overall customer journey.
Implement a Robust Content Management System (CMS): Set up a sophisticated yet user-friendly CMS that enables Northwest Stoves staff to seamlessly update product information, promotions, and content, ensuring the website remains current and effective as a sales tool.

These objectives underscore a strategic approach to improving Doug Lester Mediation Services’ online presence and operational efficiency, aiming to bolster sales through improved consumer engagement and dealer support. The project seeks to leverage web design and technology to meet the evolving needs of both the company and its customers, setting a new standard for digital excellence in the industry.