Web Design Case Study - Designer Closet Guys

The Client Designer Closet Guys

Designer Closet Guys specialize in delivering unparalleled customization and style in closet design, offering a personal touch that sets them apart in the Vancouver area. With over a decade of expertise, they pride themselves on their local roots and in-depth knowledge of closet solutions.

Their distinction lies in their commitment to Canadian craftsmanship, from innovative design to the manufacturing of high-quality, locally sourced materials. This dedication ensures that each space is not only aesthetically pleasing but also uniquely tailored to meet individual preferences and needs.

About this Project

The Designer Closet Guys website required significant enhancements to better reflect their brand’s quality and efficiency. Our initial assessment revealed a seemingly functional site marred by backend inefficiencies, slow load times, and navigational dead ends. Our mission was to streamline the website’s performance, eliminate technical errors, and revamp its visual and functional elements to support the company’s growth and digital presence.

OBJECTIVES

Optimize Page Load Speed: Implement performance enhancements to significantly improve the website’s load time, aiming for a substantial reduction in seconds per page load, as measured by industry-standard tools like Google PageSpeed Insights.
Minimize Plugin Use: Streamline website functionality by reducing the current count of plugins from six to one, focusing on retaining only essential capabilities to ensure operational efficiency and security.
Decrease Server Requests: Strategically lower the number of server requests through optimization techniques such as code minification, image compression, and the use of a content delivery network (CDN) to enhance site speed and user experience.
Eliminate 404 Errors: Systematically address and fix all instances of 404 errors by repairing or redirecting broken links, thereby improving site navigation and reducing bounce rates.
Reintegrate Gallery Features: Restore and enhance the website’s gallery functionality to showcase high-resolution images of custom closets and storage solutions, ensuring the gallery is optimized for both speed and visual quality.

By achieving these objectives, we aimed not only to elevate the website’s technical and aesthetic standards but also to bolster its SEO performance, enhance user engagement, and support Designer Closet Guys in their ongoing success.