Web Design Case Study - Castle Sewing

The Client Castle Sewing

Castle Sewing Centre, a family owned business, has been serving the sewing enthusiasts of the lower mainland of British Columbia since 1942. From the beginning, James Castle believed in providing the best in sewing technology, products & service to every customer. Over 70 years and 3 generations later, we carry on that same practice to this day.

When you purchase a machine, from Castle Sewing Centre you become part of our “sewing family.” You can continue to call on us for assistance and support for the lifetime of your machine. At Castle’s we take pride in making your sewing experience enjoyable and rewarding. For those enthusiasts seeking inspiration, we offer a variety of sewing seminars and hands on workshops. For more detail listing of the current class schedule please see our calendar page. If there is a class suggestion we welcome you to contact us with your request. We encourage you to visit our family business to discuss your sewing needs and take advantage of the services that will best benefit you.

About this Project

The primary objective of redesigning the Castle Sewing website was to create a dynamic online platform that not only serves as a catalog of sales material for consumers but also provides vital, up-to-date product information to support the company’s extensive dealer network. The project was envisioned to enhance the brand’s digital presence, streamline content management, and improve user engagement across both consumer and dealer segments.

OBJECTIVES

Enhance Visual Navigation: Develop an intuitive, visually guided navigation system on the website that allows consumers to effortlessly explore product offerings, emphasizing user-friendly design principles to improve the overall customer journey.
Implement a Robust Content Management System (CMS): Set up a sophisticated yet user-friendly CMS that enables Northwest Stoves staff to seamlessly update product information, promotions, and content, ensuring the website remains current and effective as a sales tool.
Dealer Locator Functionality: Integrate a comprehensive dealer locator tool that allows customers to easily find and connect with authorized dealers near them, incorporating interactive maps and search functionality to enhance user experience.
Strengthen Dealer Support through Backend Enhancements: Develop a secure, efficient backend system tailored for dealer support, facilitating access to marketing materials, product updates, training resources, and other essential information to empower the dealer network and foster sales growth.

These objectives underscore a strategic approach to improving Castle Sewing’s’ online presence and operational efficiency, aiming to bolster sales through improved consumer engagement and dealer support. The project seeks to leverage web design and technology to meet the evolving needs of both the company and its customers, setting a new standard for digital excellence in the industry.