Web Design Case Study - Ameri-Can Logistics

The Client Ameri-Can Logistics

Ameri-Can Logistics is a leading expert in point-to-point truckload shipping services across North America. They pride themselves on offering customers a comprehensive range of transportation solutions delivered by a team of knowledgeable and empathetic professionals dedicated to ensuring hassle-free shipments.

Operating tirelessly throughout the year, 24 hours a day, 7 days a week, Ameri-Can Logistics understands that the world of transportation never rests, even on weekends or holidays. This unwavering commitment grants their customers the flexibility to check their shipment status at any hour. With an online tracking service and a toll-free hotline at their disposal, customers can enjoy instant and convenient freight tracking whenever they require it.

About this Project

Our project involved a website upgrade complemented by custom application development for Ameri-Can Logistics. The primary goal was to create a website that exuded professionalism, ease of navigation, and the timely provision of information to their valued customers. On the backend, we implemented a shipment tracking system that provides Ameri-Can Logistics customers with real-time information on their shipments.

OBJECTIVES

Expand Market Share: Our foremost objective was to significantly increase Ameri-Can Logistics’ market share by optimizing their online presence and enhancing user engagement. A user-centric approach was paramount to attract and retain a broader customer base.
Implement Real-Time Shipment Tracking: To improve customer satisfaction and operational efficiency, we introduced a real-time shipment tracking feature. This empowered clients to monitor their shipments conveniently and with confidence.
Streamline Navigation and Decision-Making: Our goal was to develop an intuitive menu and navigation system that places a strong emphasis on decision-making criteria and conversion points. This user-friendly approach aimed to facilitate a seamless user journey and drive conversions effectively.
Professional Responsive Design: We were committed to delivering a professional, responsive website design tailored to Ameri-Can Logistics’ target market. This design ensured optimal functionality and viewing experiences across all devices, seamlessly adapting to various screen sizes.

By achieving these objectives, our project’s ultimate aim was to not only elevate Ameri-Can Logistics’ online presence but also empower them to better serve their customers and substantially boost their business growth.