SEO Case Study - Skylark
Increase in Website Visits From Google
0
%
Boost in Google Maps Visibility
0
%
The Client Skylark Counselling Clinic
The Presenting Problem
Skylark Counselling Clinic, a counseling clinic in downtown Vancouver, struggled with online visibility despite investing in a monthly SEO service from another SEO agency. They received no measurable traffic, leading them to seek a more effective solution.With little to no measurable traffic, they sought a more effective solution to improve their online presence and attract more clients.
Challenges
- Zero organic traffic despite prior SEO investment.
- Poor search visibility in a highly competitive local market.
- Lack of authority in the counseling space.
The Strategy
- Addressed major gaps left by the previous agency by implementing a comprehensive on-page SEO strategy, optimizing website structure, refining content, and incorporating interlinking to improve user experience and rankings.
- Optimized Google Business Profile (GBP) performance with our 9-point checklist, taking the client from complete invisibility to a top 3 ranking in Google Maps for key search terms.
- Applied technical SEO enhancements, improving site speed, crawlability, and indexing to ensure search engines could efficiently understand and rank the site.
- Built high-quality, authoritative backlinks from industry-leading websites to establish credibility and strengthen domain authority.
- Leveraged off-page SEO tactics to increase the site’s trustworthiness, relevance, and organic reach.
- Executed GBP optimization strategies to enhance local visibility and drive more traffic from nearby searchers.
The Outcome
The implemented strategies yielded significant outcomes for skylark, including:
- 300% increase in organic traffic within the first year.
- 1135% increase in organic traffic in 2 years.
- 427.36% increase in discovery searches.
- Secured a top 3 spot in Google Maps for “downtown Vancouver counseling clinics” against 15+ competitors.
- Transformed from zero visibility to an established authority in Vancouver’s counseling space.
Conclusion
By switching to our SEO services, Skylark evolved from an underperforming website to a dominant player in their niche. Today, they enjoy sustained organic growth, strong local rankings, and industry authority.
Google Map Ranking Results
Drag