SEO Case Study - HD BioPak
The Presenting Problem
HD BioPak is a wholesale food packaging and take-out food supplies provider in Abbotsford, BC. Increasing visibility and growing the customer base began with acknowledging that in today’s market, having a solid online presence is of critical importance. There was a focus at first on building a solid digital foundation followed by executing the right search engine marketing strategy in an effort to drive relevant traffic through their doors.
The Strategy
- Enhance online visibility and market dominance through targeted SEO strategies.
- Optimize website content to secure the #1 position for key search terms
- Implement a comprehensive SEO campaign, leading to an increase in total website clicks compared to the previous year.
- Elevate Google Business Profile performance, resulting in an increase in impressions across mobile and desktop.
- Leverage continuous data analysis to refine and optimize ongoing digital marketing efforts, ensuring sustained growth and engagement.
The Outcome
The implemented strategies yielded significant outcomes for Hub Motors, including:
Increase in Website Traffic
- Starting Keywords: 3,646
- Current Keywords: 4,324
- Increase: 678 keywords, an 18.59% increase.
Top 3 Position Keywords
- Initial Top 3 Positions: 22
- Current Top 3 Positions: 90
- Increase: 68 keywords, a 309.09% increase in top 3 rankings.
Google Search Console Data
- Past 90 Days Clicks: 7,959
- Previous Year Clicks: 6,676
- Increase: 1,283 clicks, a 19.22% increase.
Impression Data
- Previous Impressions: 547,457
- Current Impressions: 774,363
- Increase: 226,906 impressions, a 41.45% increase.
By achieving these outcomes, HD BioPak is now better positioned to attract more local customers and enhance their market presence. The ongoing SEO efforts continue to support their growth, ensuring sustained visibility and engagement in a competitive market.
