SEO Case Study - Hub Motor Service
Increase in Site Visitors
0
%
Ranking Increases on Google
0
%
The Client Hub Motor Service
The Presenting Problem
Hub Motors is an auto mechanic in Abbotsford, BC. Increasing visibility and growing the customer base began with acknowledging that in today’s market, having a solid online presence is of critical importance. There was a focus at first on building a solid digital foundation followed by executing the right search engine marketing strategy in an effort to drive relevant traffic through their doors.
The Strategy
- Enhance online visibility and market dominance through targeted SEO strategies.
- Optimize website content to secure the #1 position for key search terms like “Abbotsford mechanic shops” and “car repair Abbotsford.”
- Implement a comprehensive SEO campaign, leading to a 53% increase in total website clicks compared to the previous year.
- Elevate Google Business Profile performance, resulting in a 75% increase in impressions across mobile and desktop, which drove a 24% rise in website clicks, a 40% increase in direction requests, and a 20% boost in call clicks.
- Leverage continuous data analysis to refine and optimize ongoing digital marketing efforts, ensuring sustained growth and engagement.
The Outcome
The implemented strategies yielded significant outcomes for Hub Motors, including:
INCREASE IN WEBSITE TRAFFIC
- Google Organic Traffic:
(53% increase)- Initial: 284 clicks
- After SEO Campaign: 434 clicks
- Google Organic Impressions:
(132.26% increase)- Initial: 20,664 impressions
- After SEO Campaign: 47,995 impressions
IMPROVED SEARCH RANKINGS
- #1 for “abbotsford car mechanic”
- #1 for “car repair abbotsford”
- #2 for “abbotsford auto repair.”
- #3 for “abbotsford mechanic.”
By achieving these outcomes, Hub Motors is now better positioned to attract more local customers and enhance their market presence. The ongoing SEO efforts continue to support their growth, ensuring sustained visibility and engagement in a competitive market.
