SEO Case Study
Absolutely Covered
A fabric-building site that used to look like a maintenance shop. After expanding the commercial pages and earning the searches buyers actually type, organic quote requests were up 125% by Q2 2026.
The numbers
Results for Absolutely Covered
Named results from the live campaign: Q2 2026 organic traffic and quotes, September 2026 rankings, and Search Console.
Proof screenshots
Rankings, traffic, and quote activity
Keyword tracker, Search Console, and GA4 captures from the campaign, not placeholders.
Keyword rankings
Page-one commercial terms, including #1 forestry fabric buildings and #3 fabric buildings for sports
Keyword growth
Organic keyword footprint expanding through 2026, with more terms ranking across Google’s top positions
Organic sessions
490 organic search sessions in Q2 2026, up 23% year over year
Quote requests
36 organic quote requests in Q2 2026, up 125% year over year
Search impressions
Commercially relevant queries: fabric buildings Calgary +1,165% impressions, Alberta +421%, coverall buildings Canada +429%
Business Challenge
The site sold maintenance. The company needed commercial buildings.
Absolutely Covered Inc. designs and installs custom fabric and steel buildings for commercial and industrial clients across Western Canada. When IIAS started in January 2025, the website put too much weight on maintenance work and did not represent the industries, projects, and building solutions ACI wanted to grow.
The job was to expand organic visibility for commercially relevant searches, then make it easier for those visitors to understand the work, review projects, and request a quote.
The website
Screenshots of the live site
Screen 1
Homepage
The live Absolutely Covered homepage, written for commercial fabric-building buyers, not a maintenance brochure.
- Desktop
- Tablet
- Mobile
Screen 2
Building styles
The building-styles hub behind a 219% increase in organic sessions.
- Desktop
- Tablet
- Mobile
Screen 3
Forestry fabric buildings
The industry page behind #1 for forestry fabric buildings, desktop, tablet, and mobile.
- Desktop
- Tablet
- Mobile
Solutions We Delivered
What IIAS delivered
Website expansion, organic SEO, and quote paths from the same team, so the pages that rank are the pages that can take the inquiry.
A broader commercial website, not a maintenance brochure
Dedicated pages for industries, projects, and building styles, agriculture, warehousing, forestry, recreation, mining, equestrian, so Google had relevant URLs for specific commercial searches.
Organic authority on buying searches
On-page optimization, content, internal linking, and link building aimed at both broader fabric-building terms and specific industry and service queries with commercial intent.
Quote paths that match the search
The site was structured so visitors can understand ACI’s capabilities, review previous projects, and request a quote or call without hunting through a maintenance-first layout.
Key Outcomes
What changed for Absolutely Covered
- April-June 2026: organic sessions +23% (490 sessions), organic users +25%, organic quote requests +125% (36), tracked phone-number clicks +100% (12)
- Organic sessions +219% on the main building-styles page, +64% on industries, and +34% on projects
- Search Console: “fabric buildings Alberta” impressions +421%, “fabric buildings Calgary” +1,165%, “coverall buildings Canada” +429%, “fabric buildings Canada” +81%
- By September 2026, 41 tracked Google rankings, up 58%
- #1 forestry fabric buildings, plus page-one ranks for fabric buildings for sports (#3), fabric building repair (#6), fabric warehouse buildings (#6), and waste management fabric buildings (#7)
Conclusion
What changed for Absolutely Covered
Absolutely Covered did not need more maintenance copy. They needed commercial pages Google could rank, and a quote path that turned that traffic into inquiries.
The Next Step
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