SEO Case Study
AG Criminal Law
A brand-new criminal defence site that ranked. Abbotsford local pack from 0% Share of Local Voice to 100%, with page-one defence keywords and a Google Business Profile that actually gets used.
The numbers
Results for AG Criminal Law
Named results from the live campaign: Abbotsford GeoGrid, Google Business Profile, and organic keyword rankings.
Proof screenshots
Rankings, Maps, and the Business Profile
GeoGrid, keyword tracker, and Google Business Profile captures from the campaign, not placeholders.
Keyword rankings
Page-one criminal defence terms, including #1 violent crime lawyer and #1 probation violation lawyer
Keyword growth
Organic keywords from launch to about 100 tracked terms by June 2026
Local pack
Criminal lawyers Abbotsford, the map pack flipped
March 2025: outside the top 20 at every tracked point, Average Grid Rank 21.00, 0% Share of Local Voice. April 2026: #1 or #2 across the entire grid, Average Grid Rank 1.37, 100% Share of Local Voice.
Drag to compare GeoGrid rankings
Business Profile
August 2026: 1,130 impressions (+937% YoY), 49 interactions (+81%), and 39 direction requests (+56%)
Business Challenge
A new site in a market that does not wait
Criminal defence is a highly competitive search category. A new website with no rankings, no local presence, and no authority still loses every call to the firms already on page one.
The job was to build a professional site around the services Allen wanted to grow, then help that brand-new site compete in two markets at once: Abbotsford, and the much tougher downtown Vancouver map pack.
The website
Screenshots of the live site
Screen 1
Homepage
The live AG Criminal Law homepage, written for people who need a defence lawyer now, not a brochure.
- Desktop
- Tablet
- Mobile
Screen 2
Assault & violent crimes
The service page behind #1 for violent crime lawyer, desktop, tablet, and mobile.
- Desktop
- Tablet
- Mobile
Screen 3
Abbotsford criminal defence
The Abbotsford location page that supports the local pack work on “criminal lawyers Abbotsford.”
- Desktop
- Tablet
- Mobile
Solutions We Delivered
What IIAS delivered
Website, organic SEO, and local search from the same team, so the pages that rank are the pages that can take the call.
A search-focused website from day one
Clear structure for priority services and locations, so Google had dedicated pages for criminal lawyers, specific charges, and the areas Allen serves.
Organic authority, not just a launch
On-page optimization, content, and link building aimed at high-intent defence searches, violent crime, probation, DUI, theft, assault, instead of one broad vanity term.
Local SEO in Abbotsford, then Vancouver
Google Business Profile and GeoGrid work around the Abbotsford office, while building traction in downtown Vancouver where top-20 visibility did not exist at all.
Key Outcomes
What changed for AG Criminal Law
- “Criminal lawyers Abbotsford” from outside the top 20 everywhere (Average Grid Rank 21.00, 0% Share of Local Voice) to #1 or #2 across the tracked area (1.37 AGR, 100% SoLV)
- Google Business Profile in August 2026: 1,130 impressions (+937% YoY), 49 interactions (+81%), 39 direction requests (+56%)
- About 100 tracked organic keywords, from virtually none at launch
- #1 violent crime lawyer and #1 probation violation lawyer, plus page-one ranks for probation, DUI, homicide, domestic violence, theft, and assault defence terms
- Vancouver GeoGrid for “criminal lawyers Vancouver”: no top-20 visibility in March 2025 to top 10 across several downtown areas by January 2026
Conclusion
What changed for AG Criminal Law
AG Criminal Law did not need a pretty site and a separate SEO vendor. They needed one team that could build the pages, earn the local pack, and keep expanding into a second city.
The Next Step
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